Sales of beer in Western Hemisphere
Sales of beer in Africa
Brewed under the supervision of Heineken (in millions of hectolitres)
Brewed under the supervision of Heineken (in millions of hectolitres)
1.5
1.9
2.4
3.1
3.6
I I
1976 1977 1978 1979 1980
1976 1977 1978 1979 1980
The political situation in Surinam has had no appreciable
effect on the course of affairs in our brewery there. Sales
proceeded satisfactorily.
In Trinidad it proved difficult to continue the rise in market
share which had started in the previous year. We are not
pessimistic about the future, partly in view of the favou
rable position given to Trinidad and Tobago by the exist
ing oil reserves.
In August 1980 the island of St. Lucia and also our
brewery there at Vieux-Fort were hit by the hurricane
'Allen'. Although the immediate damage to the operating
establishment is covered by insurance, a decline in the
purchasing power of the public is to feared as the banana
plantations, the chief source of income of the population,
were largely destroyed. Heavy damage was also caused
to the island's infrastructure.
Despite the unfavourable economic climate at the pres
ent moment sales of Heineken beer brewed in Jamaica
did well.
Sales of locally produced Heineken Malta in Haiti pro
ceeded satisfactorily, but sales of local Heineken beer
remained below expectation.
Africa
The financial and economic situation in Zaire remained
unchanged by comparison with what has been stated on
this subject in previous reports. The import of raw ma
terials is still difficult. In order to meet this requirement
the brewery has set up its own agricultural projects.
The recession in the beer and soft drinks industry re
sulted in a reduced output from the bottle factory.
The course of affairs in Rwanda was generally satisfac
tory.
About the situation in Burundi, too, we are not dissatis
fied. Possibilities are being sought to cultivate in the
country itself part of the raw materials required for the
brewery.
The economies of Ghana and Sierra Leone are still
characterized by a shortage of foreign exchange. The
breweries in those countries experienced the detrimen
tal consequences of this. t I
The still prosperously developing economy of Nigeria led
amongst other things to a sharp increase in the demand
for beer.
In consultation with the authorities in Angola a system
was set up to arrive at a broader training and instruction of
the brewery personnel in that country.
During the year under review sales of Heineken beer in
Morocco were again at an excessively low level. Efforts
are being made, in collaboration with our partner, to bring
them to a more satisfactory volume.
In Chad one of the two breweries has been shut down as
a result of the happenings in that country. Bearing in mind
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