The accommodation was thus acquired for an ef
fective central training.
Once again this year a large number of employees
from the Netherlands and abroad, especially from
developing countries, attended our technical trai
ning centre at Zoeterwoude.
Miscellaneous income, which includes the tech
nical fees and other payments, yield from rent and
interest on loans to customers, shows an increase
from N.fl. 6.5 million to N.fl. 48.5 million.
Subdivided according to product group, the sales
proceeds were as follows (in millions of guilders):
The condensed statement of income shows the
following picture (in millions of guilders):
Year under review
amount
Previous year
amount
Year under review
Previous year
beer
2,019.1
1,883.9
soft drinks
203.3
183.7
spirits and wine
282.-
264.2
other trading income
118.7
96.4
2,623.1
2,428.2
turnover
2,671.6
100.-
2,470.2
100.—
The largest increases in sales proceeds were
costs
2,415.4
90.4
2,222.2
90.-
achieved outside the Netherlands, namely in the
rest of Europe and in the Western Hemisphere. The
trading profit
256.2
9.6
248.-
10.-
proceeds in Africa showed a substantial reduction,
interest
- 36.-
- 1.4
- 37.-
- 1.5
partly as a result of import restrictions.
revenues less
charges
2.4
0.1
2.1
0.1
Costs
taxation
- 105.-
- 4.-
- 106.9
- 4.3
dividend from
participations
4.4
0.2
5.6
0.2
The costs rose in the past financial year by 8.7% to
minority interests
3.3
- 0.1
2.2
- 0.1
N.fl. 2,415.4 million.
net profit 118.7 4.4 109.6 4.4
Turnover
The geographical break-down of sales of beer
brewed under the supervision of Heineken was as
follows (in thousands of hectolitres):
Year under review Previous year
Europe*) 13,408 12,717
Western Hemisphere 2,351 1,899
Africa 5,681 5,677
Asia/Australasia 2,004 1,847
23,444 22,140
including the Netherlands 6,840 6,622
The - variable - costs of raw materials, packing
materials and merchandise were 9.9% higher in
total. In most countries where price control is ap
plicable it was only permissible to pass on the rise in
these costs, to the exclusion of others, in the selling
prices; as a result of this the sales proceeds in
creased relatively less than the costs. Salaries and
social secutiry costs were 13.8% higher; this was
largely due to the rise in these costs in a number of
foreign enterprises, especially those located in
countries with a high rate of inflation.
Trading profit
The trading profit increased by 3.3% and amounted
to N.fl. 256.2 million.
This corresponds to 9.6% of the turnover, com
pared with 10.-% in the year 1976/1977.
The turnover, comprising the sales proceeds and
miscellaneous income, rose by 8.2% to
N.fl. 2,671.6 million.
