The Amstel Diamond Award of Excellence The Amstel Brewery in Hamilton (Ontario), Canada. H.R.H. Princess Margriet is presented by Miss Charlene He ine ken and Mr. H. Buchbinder, president, with a souvenir of her visit to the Hamilton brewery: a very rare edition of a book called 'Treasures of Canada', containing a pictorial view of the country. The staff of Amstel Brewery Canada Ltd. presented Princess Margriet with a beautiful wooden sculpture made by one of the employees, Mr. Swetish (centre). Here, Mr. Bartalotti, trade union president, hands over the gift to the Princess. Off to a roaring startOther special guests at the party were a real live lion and two knights in armour. Our photo shows one of the knights on escort duty as the lion makes a grand entrance through the Amstel 'hoopthe familiar emblem topped by a coat of arms depicting the King of Beasts and medieval helmets. The first winner of the Amstel Diamond Award, Mr. Beni Sung (right) being congratulated by Mr. H. Buchbinder just after the prize presentation by Miss Charlene Heineken. To mark the official inauguration of Amstel's Canadian brewery the Amstel Diamond Award of Excellence was presented for the first time. This prize will in future be awarded annually to the designer who, through creative and innovative designs, has made significant contributions to the Canadian diamond jewellery industry. Mr. Heinz Buchbinder, President and Chief Executive Officer of Amstel Brewery Canada Ltd., announced the name of the first winner to the guests assembled for the brewery's official opening. The winner, Mr. Beni Sung, received a symbolic prize from Miss Charlene Heineken. The award itself will be presented later this year. A showcase displaying Mr. Sung's jewellery stood in the hall in which the ceremony took place, whilst six young ladies wearing jewellery designed by him were ready to serve Amstel Beer to those present. A diamond was chosen as the prize because the Amstel brand originates from Amsterdam, a city very well- known the world over for its diamond cutting industry. For hundreds of years Amsterdam has cut these gems. One of the most famous diamonds in the world, the Cullinan, was cut in Amsterdam by a Mr. Ascher, director of one of the best- known firms specializing in this trade. Each year tens of thousands of tourists visit the numerous polishing works located in Amsterdam. Polishing is done after the stones have been cut, a far more difficult task than polishing, and one that calls for great concentration. No onlookers are allowed then, as a stone has to be split into the required number of smaller ones with just one blow. Making such a stroke calls for hours of intensive study beforehand to get to know the structure of the diamond, especially when the object is a large and priceless specimen like the Cullinan. 13

Jaarverslagen en Personeelsbladen Heineken

Heineken Contact | 1983 | | pagina 13