A superb wroughl-iron peacock, and in front of it an old-fashioned miniature brewing vat. This work, at
Heineken 's Pedavena brewery in Italy, is by a local artist who has made a name for himself with his
official opening. The result was a superb
collection of art, ranging from lithographs
to large, very modern wall-hangings, now
on display along the hundreds of metres of
corridors in the Zoeterwoude office
complex. Sculptures presented to the
company were given places of honour in
the courtyards and open spaces
throughout the building.
As a large and well-known company,
Heineken is often asked to sponsor
concerts, plays or films. Such requests are
numerous, so the company often donates
a certain sum and in this way indirectly
promotes the arts.
Visitors to the reception centre at
Zoeterwoude often remark on the two
bronze statues representing Industry and
Commerce. These formerly graced the
facade of our malting-plant in Belgium.
When they arrived in Holland it was found
that rust had already begun its destructive
This statue, representing 'Industry1, is one of a pair
flanking the entrance to the park in Zoeterwoude,
in which the reception building is situated. It used
to grace the fagade of our malting-plant in Belgi-
work. With the aid of information
obtained from several Dutch and Belgian
museums the two figures were perfectly
restored to their original glory.
Restoration is yet another way in which
Heineken promotes the arts by preserving
such works for the enjoyment of future
A wall-hanging in one of the halls at the Zoeter
woude office building. A gift to mark the opening
of the Zoeterwoude complex.