Copper Kettle
Award presented
to Millbrands Star
mv
Dutch truck
for Greece
"I think it's the best beer in the world and I tell everyone that".
This is the philosophy of Mr. W.R. "Nip" Scott and perhaps one
of the main reasons why he won the Heineken Copper Kettle
Award for 1980. The award - a scaled-down replica of a copper
brewing kettle - is presented by Heineken each year to a member
of the sales/marketing staff of Millbrands, Inc., worldwide
brokers of our beer to the U.S. military forces.
In 1980 more than a quarter of a million cases were sold by
Millbrands in Europe and the Pacific, and 42,000 of these were
sold by "Nip" Scott to U.S. bases in the United Kingdom. But the
award is not presented solely on the basis of outstanding sales
achievements; other, less tangible criteria are also taken into
account, for instance individual promotion work.
At American bases in Britain most of the sales are made via
package stores and across the bars in military clubs. "In the clubs
Heineken costs more than American beers, its main competitors
in the U.K., but after all you have to pay a premium if you want
quality. Most U.S. servicemen already know Heineken from back
home and benefit from the fact that the lower duties for the
military mean that they can buy Heineken at a lower price than in
clubs and restaurants in the States", explains Nip, a genial
Englishman who has been with Millbrands for six years.
Millbrands is based in Dallas and has its European headquarters
at Neu-Isenburg, near Frankfurt. The greater numbers of
personnel stationed in Continental Europe are the main reason
why sales there are higher than in the U.K. And, as always with
Heineken, the markets differ: in the U.K. there is little
competition from British brands, but in Germany the strong local
breweries provide the main
competition. None the less,
thanks to Millbrands' efforts and
Nip's philosophy, the familiar 33
cl "stubbies" continue to enjoy
great popularity amongst U.S.
servicemen.
The certificate for 'Nip' Scott, who
won the award in 1980. It takes
nearly a year before the winner can
be determined.
Some years ago Heineken started standardizing its fleet of beer
and soft drinks trucks and the results of Physical Distribution
Department's efforts can today be seen on many a Dutch road.
One of the main features of the new-style trucks is the 'roll-cloth'
system, which permits instant lifting or lowering of the tarpaulin
cover. Definitely a time-saving device.
Following its successful standardization of the Dutch vehicles,
Physical Distribution recently offered a helping hand to Athenian
Brewery in Greece when new trucks were needed in that country.
Recently a large DAF truck-trailer combination was completed
and sent out to Greece. Equipped with the roll-cloth system, it is
fully adapted to load Greek-size beer pallets. The prototype
version was built in Holland to ensure harmonization of the
truck's constructional details and exterior publicity.
Thus, with the aid of Heineken experience in this field, Athenian
Brewery took the first step towards the complete renovation of its
transport system.
ryt/SYY' - S(yYY
/jfY'YfSr/
W.R. "Nip" Scott
7
