New today DER HEINEKEN'S BIERBROUWER MAATSCHAPPIJ A steam-engine dating from 1897, which was restored completely over the past few months, as was a compressor built in 1914. Painstaking work by Mr. H. Voet, retired former head of the engine-room. Both machines are very interesting examples of their kind, as they operate using systems long since obsolete. interest in preserving ordinary, everyday articles with an eye to their value for times to come. As one innovation follows closely on the heels of another and with the ever-faster modernisation of processes, it is all the more important that the newly introduced articles of today are preserved for tomorrow, be it only one example of each. For many years now Fleineken has been collecting items used within the company for future exhibition in a museum, which has not yet been built. Entire brewing installations have been put into storage, and sometimes large shipments consisting of brewing vats, steam engines and wooden barrel-sleighs are sent to us for preservation. But the storerooms do not contain only such large items. Thousands of documents, publicity articles, commemorative mugs and glasses, beer mats and labels are also to be found there, including items introduced only yesterday. For what is new today will be old tomorrow. Almost anything can constitute a museum exhibit, so hardly anything is thrown away. And the preserved items are put to good use. On countless occasions the publicity department has asked us for the loan of articles from the many, many storerooms. Posters are a highly popular item and thankfully we have saved a number of them. Letterheads, carefully stored away, were used a couple of years ago in a television commercial. Pictures of old trucks are kept, not only for the light they cast on Heineken's past but also for the many enthusiastic admirers of old vehicles wishing to trace the early history of the transport industry. Our aim in writing about this future Fleineken museum is to make our readers aware of the historic value of every article connected with a company. Once something is thrown away it is gone for ever, and an important link with the past may have been lost. But is is not only the tangible items such as documents and photographs which are valuable mementoes. What about the memories of former employees, their reminiscences of times gone by? We sometimes visit them and get them to tell their stories. These are then written down and filed away for the benefit of future generations who otherwise might not have the faintest idea of how things were done when their great-grandfathers were at work. Just a part of the storerooms for small museum articles. Bulkier objects are stored in a big warehouse. AMSTERDAM - ROTTERDAM Dating from early this century, this is one of the oldest posters that Heineken still posseses. It depicts the breweries in Rotterdam and Amsterdam. The former brewery was completely demolished a few years ago, whilst the interior and exterior of the Amsterdam brewery is now completely modernized. In today's society there is a growing tendency for people to discard things without giving them a second thought. The outcome is that very little is kept for future generations. We are not talking here about works of art, but about everyday items like documents, implements, machinery used by commercial firms. Such goods have been thrown away and dumped by the lorryload on rubbish tips and have thus vanished for ever because they were considered obsolete or of absolutely no value or simply because they got in the way. Though works of art - or what people think to be such - have been collected and cherished for centuries, it was not until the second half of the present century that people started to take an a i: k ivt old tomorrow AGENT 7)1 JU ry O For a long time Mr. P. Baggerman was a Heineken agent in Haarlem 'n Irl FN P|J and> Fy courtesy of his widow, the signboard which he displayed outside his business premises for many years came into our possession, along with a splendid drinking-horn. The signboard is far from in a perfect state, but that's no reason for discarding it, as signs like this are hardly made any more. 13

Jaarverslagen en Personeelsbladen Heineken

Heineken Contact | 1982 | | pagina 13