Work of Irish
sculptress
featured at
Amsterdam
Draught
Heineken
in the
Canaries
Brewing
Copper
Award
An exhibition of work by the Irish
sculptress Joan Smith opened in the Hein-
eken Gallery, Amsterdam, at the end of
May.
Born in Cork, Joan Smith studied at the
Dublin Art Academy and in 1978 took
first prize with sculptures shown at the
Irish National Art Competition. She is
especially well known for her work for
schools, banks, churches and other large
buildings.
The Heineken Gallery, established 15
years ago, offers artists and sculptors an
opportunity to exhibit their work in one
of Amsterdam's busiest thoroughfares.
It forms part of the Heineken brewery
building in the centre of the city and has
40 metres of display windows. Each ex
hibition lasts about five weeks. Dutch
work predominates but, as in the case of
Joan Smith, the Gallery also encourages
artists overseas to show their work.
The Joan Smith exhibition was opened
by Paul van Vliet, well-known Dutch
cabaret artiste; among those present at
the ceremony were Mr. N. Kilkenny of
the Irish Embassy in The Hague and a
number of Dutch architects as well as
many Heineken personnel.
Dutch holidaymakers visiting the Canary
Islands these days are feeling very much
at home. They can enjoy a drink in
typical Dutch pubs - "Brown Cafés"
modelled on Amsterdam originals -
complete with coloured posters of Dutch
landscapes and of those national heroes
the Ajax soccer team.
The draught beer facility was made
available in the spring of this year. It is a
Heineken enterprise initially designed to
cater for the 50,000 or so Dutch tourists
who flock to the Islands every year.
Heineken, Amstel and Mützig (the latter
produced by the company's Alsace
associate) are freely available in bottles
and cans throughout the Islands. But
draught beer has been a rarity, for the
tropical climate of the Canaries has raised
problems in the maintenance of the
installations. Heineken disposed of these
difficulties by sending an engineer to install
the apparatus and by appointing as agent a
Dutch company, ALECAN S.L., with
considerable experience of handling and
maintenance of draught beer.
This company has its own cooled ware
house for storage and operates its own
maintenance team of three technicians.
Today there are eight Heineken draught
beer outlets in the popular Playa des
Ingles and a ninth on board a schooner
operating pleasure trips round the Islands.
Winner of the 1980 Heineken Brewing
Copper replica presented annually for
outstanding Heineken sales achievement
in the military market was Mr. Joe
Proietti, here seen (left) accepting the
award in Amsterdam from Mr. Han
Klarenbeek, Area Export Manager-
Military. Mr. Proietti, sales representative
for MilBrands Inc.received the brewing
copper for successes achieved in his off
shore region, which includes Guantanamo
Bay, Cuba, Panama and Bermuda.
MilBrands Inc. of Stamford N. Y. serves
Heineken's interest among the U.S. and
Canadian Forces, NATO and United
Nations forces worldwide.
In the criteria governing the award,
manner of performance is graded as
highly as achievement. Last year's
winner was Mr. John McCarthy who
scored outstanding successes in South
Korea.
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