Heineken
is host to the
royal horses
fcr
When horses and coaches from the
Netherlands royal stables in The Hague
are needed in Amsterdam, they are
traditionally stabled with Heineken's
dray horses.
The four brewery horses recently had the
company of no fewer than 17 royal
horses and 15 accompanying grooms and
coachmen during the state visit to
Holland's capital of King Juan Carlos
and Queen Sofia of Spain.
The pictures show some of the
preparations necessary to put this impres
sive show on the road; one of the two
carriages leaving Heineken's stables and
passing in front of the brewery en route
for Amsterdam Central Station to meet
the royal couple.
15
Mr. Peter Bergasse and Mr. Rodney Habbershaw
paid a visit to Amsterdam from Port-of-Spain recent
ly for annual commercial discussions regarding the
Windward and Leeward Brewery Ltd., St. Lucia.
Pictured at Den Bosch brewery is a group of Norwegians - brewery owners and Heineken distributors for
Jarlsberg Mineralvann AS - who visited Holland earlier this year to familiarise themselves with Heineken
and to learn at first-hand about the company's physical distribution systems.
Earlier this year Heineken's Zoeterwoude Brewery had the honour of receiving the Japanese Ambassador to
the Netherlands, His Excellency Mr. H. Uchida, accompanied by members of the Embassy Mr. Y. Nosuchi
Mr. K. Hosokawa and Mr. I. Kodama.
The guests were extremely interested in the Heineken organization and its products and to hear about develop
ments in the Dutch beer market generally.
