the "Best of'79"
aams pqce bs m poDBaosous
Heineken activities in the distilled
products field last year included the
acquisition of Duncan Gilbey
Matheson, British distillery group.
D.G.M., founded as Mark Gilbey Co.
in 1953, exports a wide range of spirit
concentrates and has associate companies
and franchise holders in 48 countries.
In addition to producing its own brand of
spirits through its associates, the group
markets through franchise holders,
supplying both trade marks and raw
The African Continent has played an
especially important part in the group's-
history, not only with regard to locally
blended spirits but also for the establish
ment of distilleries. Today D.G.M.
operates six distilleries in Africa, each
producing the entire range of spirits.
Some of them also distil a special drink
for a particular market, such as Konyagi
in Tanzania and Waragi in Uganda.
D.G.M. operates in conjunction with
local governments and when entering
new areas provides a complete marketing
package. It also provides management,
overall technical advice and supervision,
and trains personnel.
All D.G.M. spirits are now produced in
"Totapak" - a method of packaging
small measures of liquor in polythene -
and 1980 will see this pack marketed by
all group affiliates.
Heineken TV advertising campaigns won
a dual crown last year, carrying off the
"Best of'79" awards both in Holland and
in France. The title was conferred on
Heineken commercials in both countries
after viewers were questioned by in
dependent advertising researchers.
Pictures show film stills and a prize
mascot - symbol of the Dutch TV
Advertising Foundation - carrying his
own personal award!
Décomé par las élèvos de fÊCOLE SUPÉRIEURE DE COMMERCE DE PARIS
dans la calégone "biens de grande consommanon" la sociélé
HEINEKEN pour l'ensemble de ses campagnes 1978
téajisóes par l'agence POBUCIS-Consell
A Duncan Gilbey Math