New style Heineken
beer mats export office
in Singapore
Pictured here are the new-style Heineken beer-mats recently
introduced - one design for import markets and one for local-brew
areas. As may be seen, the new design identifies more closely
with the well known Heineken green bottle label. Earlier style
mats have been phased out and only the new can now be ordered.
An extended range of complementary in-bar publicity materials,
stickers and indoor signs is planned. Watch for details!
Opportunities in the Middle and Far East markets, together
with an increasing desire to become more operational in these
areas, resulted in the opening of a Heineken export office in
Singapore on 1st October, 1979.
After some years of close co-operation with the company's
partners, M.B.L., Malayan Breweries Ltd, Heineken exports
from Singapore had reached a level which warranted setting up
the company's own export office.
The operation is unique in that it marks the first time that
Heineken has embarked on this type of commercial activity.
The official opening ceremony was performed by Export
Director Mr. J.H. Drost.
From left to right below are pictured Mr. L.F.D. van der Minne,
Manager of the new export officeMr. MGKakebeekeMBL
Technical Mlanager, Mr. D. Neill, General Manager of
Heineken's partners and, behind, Mr. R. van Duursen, Export
Manager.
TRfcDE
