HEINEKEN CELEBRATES 25 YEARS
Heine ken
to the
Out Islands
CALENDAR OF EVENTS
Message
from
The President
Burns House
becomes agent
8 NASSAU GUARDIAN, Wednesday, September 1, 1976
MODERN WAREHOUSE - The abov
John F. Kennedy Drive. Maximum c
weeks. In the background is Lennis Lig
In a relatively short period of time
nail boats and sail boats were
ransportlng Heineken to all of the
Jut Islands. Radio and newspaper
'ere heralding the good news about
ne pleasing taste of Heineken.
rom the very beginning the
nanagement of Burns House
imited realized that they had
hosen a winner and appointed
gents In the Out Islands where they
id not have direct operation. That
Kickoff party at Hibiscus Room, Balmoral Beach Hotel for invited
guests 7:30-9:30.
It's celebration time. Bahamas Blenders Limited is celebrating
Heineken Beer's 25th anniversary in the Bahamas this month. Blenders,
along with the Heineken Brewery of Amsterdam, Holland, have planned a
gigantic promotional campaign to note the very important occasion.
President Bradley B. Roberts will
officially launch the month long
promotional activities at a gala
Heineken party tonight at the
Hibiscus Room, Balmoral Beach
Hotel for 250 Invited guests com
prising liquor store operators and
others Involved In the sale of beer on
New Providence.
Among the many events planned
are: tennis tournament, golf tour
nament, walking race, bicycle race,
whist tournament, film shows at
various civic organizations and
clubs. In addition there are beer cap
contest, bumper sticker contest and
the great Heineken bottle hunt. Most
of the events are also scheduled for
Freeport as well and they are
described In detail under calendar of
events.
BRADLEY B. ROBERTS
President
Bahamas Blenders Ltd.
Dear Friend,
B. K. Thompson Limited was the
original agent for Heineken and was
succeeded by agreement by Burns
House Limited which was headed at
that time by R. H. (Bobby)
Symonette who Is now president of
General Bahamian Companies
Limited, the parent company of
Bahamas Blenders Limited
From the early days, Heineken
flowed Into the Bahamas at an ever
Increasing rate, slowed down only
by the Increased tariff on beer In
1971 when the Importation of beer on
On the occasion of the 25th anniversary of Heineken Beer in the
Bahamas, I would like to express a hearty "thank you" to the many
Heineken Beer drinkers and the many bar, club and restaurant
operators who have helped to make Heineken the number one selling
brand in the Bahamas.
To survive 25 years and to reach the top sales position say a lot about
the quality of the product itself. You have, doubtlessly. Jud
ged Heineken to be a fine quality beer. I have no doubt that the quality
of Heineken will remain unchanged it will continue to be "the crowd
pleaser" of the Bahamas.
Again, thank you for supporting Heineken
™Ei.S.ALES f0RCE BEHIND HEINEKEN The above picture shows a portion of Bahamas Blenders
marketing and sales staff, Nassau. From left to right: Norman Rolle Advertising Manager, Mildred McNeil-
Order Office Clerk; Clinton Clarke Assistant Manager- Marketing Services, Robert D'Ornellas-Vice
PTesio«nt-MarketiiigAnthony Bosfleld Sales Rep; Richard Byer-Sales Rep, Eric Russell-Assistant Sales
Manager-Wines; Gregory Harrison-Sales Rep.
HEINEKEN BEING LOADED AT THE DOCK - This is the scene at
John Alfred dock every two weeks as Bahamas Blenders truck take
delivery of a new shipment of Heineken beer. The annual Heineken im
ports this year is estimated to exceed a quarter of a million cases.
7* September
It September
*5:
10 September
R.H. (Bobby) SYMONETTE
President
General Bahamian Companies
a whole dipped by from 30 to 40 per
cent.
It was not long after the In
troduction of Heineken to this
market that it became the popular
choice of beer drinkers of every
walk of life and of every sex. This
almost instant love was no accident.
Bahamians took to Heineken for
three principal reasons: the
product's excellent quality, the
company's aggressive sales force,
and effective mass media ad
vertising and promotional cam
paigns.
September
Walking race for persons 18 years of age or over. Route: Starts at
Big Q, Village Road west on Wulff Road, south on East Street,
weston Robinson Road, north on Baillou Road, west on Poincianna
Drive to Thompson Boulevard and John F. Kennedy Drive, finishing
at Bahamas Blenders.
ing of Toastmasters Club 1095, 8:30 at
ly. 10 a.m. until. Heineken beer will be
Dceeds in aid of the Ranfurly Home For
II provide non-stop entertainment, "The
t Stuff."
.m. under the auspices of the Bahamas
- -'on. Route: Starts at Bahamas Blenders,
east along Thompson Boulevard, north on Nassau Street, west along
West Bay Street, into Blake Road east along John F. Kennedy Drive
to Bahamas Blenders. Three laps.
Golf Tournament held under the auspices of the Bahamas Golf
Association. More details will be announced at a later date.
Film show at regular meeting of Nassau Rotary Club.
Film show at regular meeting of Toastmasters Club 1600
Whist Tournament held under the auspices of the Eagle Rock
Sporting and Social Club at Tiffany's, Oakes Field Shopping Centre.
Persons desirous of entering may sign up at Tiffany's or by con
tacting Rudy Penn at the Ministry of Works.
l September
first prize $100, second prize $50 and
ifth place winner will each receive a case
ïg of Kiwanis Club Fort Montagu at 6:30
ing of East Nassau Rotary Club.
eting of West Nassau Rotary Club
Balltou Rugby Club. Starts 10 a.m. at
eller's Rest.
J
