TIME MAGAZINE NEWS TOUR IN U.S.A. ALFRED HEINEKEN, Chairman of our Board of Managing Directors, was one of the 27 prominent West ern European businessmen invited to join Time Magazine's News Tour to the United States late last year. Included in the group were top executives of a number of American companies. At Dartmouth College in New Hampshire, the visitors had two marathon sessions one on the economy with members of Time's Board of Economists, the other on the environment with business and government leaders. The group then went on to Washing ton D.C. where they were guided by Time Inc. President James Shepley, who had been a Washington corre spondent for eleven years. There, the businessmen discussed world trade and international cooperation with a trio of possible presidential contenders, and later met with Senate Leaders Mike Mansfield and Hugh Scott, as well as Presidential Advisers Henry Kissinger and Peter Peterson. Additional meetings with Secretary of Defense Melvin Laird and House Ways and Means Chair man Wilbur Mills added to the var iety of personalities and subject matter. In New York: Henry Ford II (left) Chairman of the Board, Ford Motor Company, and Alfred Heineken, Chairman of our Board of Managing Directors. Washington, D.C., left to right: Dr. Alfred Schaefer, Board Chairman, Union Bank of Switzerland; Alfred Heineken, Chairman of our Board of Managing Direc tors; Dr. Umberto Agnelli, Managing Director Fiat, Italy; Nino Rovelli, Chairman and Managing Director, Societa Italiana Resine S.p.A.; Secretary of the U.S. Treasury John B. Connally, Jr. executives representing major in dustrial and financial organizations in Europe. Time's annual News Tour, which was inaugurated in 1963, is designed to enable business leaders to become familiar with issues and personali ties that make current history. The most recent tour, entitled "Report on America", was different from previous ones: instead of taking American businessmen abroad, Time invited European businessmen to the United States. The six-day pro gramme gave the group ample op portunity to engage in lively debate with U.S. officials and to become acquainted with the country's poli cies and its problems. The tour started in New York, where the schedule included a symposium on the changing nature of corporate responsibility, with Henry Ford II as principal speaker. During lunch with Mayor Lindsay of New York, the visitors were briefed on the myriad problems facing American cities. They were also guests of honour at a dinner attended by such notables as Evangelist Billy Graham, Play wright Lillian Hellman, Actress Gloria Swanson, Psychologist B. F. Skinner, Broadway Producer Harold Prince, Columbia University President Wil liam McGill, Metropolitan Museum Director Thomas Hoving and chief 8

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Heineken Contact | 1972 | | pagina 6