TKe^cUuneó et UteMieuM, JLcuUcó and (fantlenten EXPORT COMMITTEE Vous tous a l'étranger et nous-mêmes ici a la direction Export de Heineken, nous sommes immensément redeva- bles a un groupe important de personnes dévouées, tra- vaillant avec nous et pour nous mais demeurant dans une relative obscurité. Je parle des „services silencieux" dont Ie travail rend pos sible l'exportation et la distribution des énormes quantités de bière, expédiée par bateau, route et rail de Rotterdam, Amsterdam et Bois-le-Duc. Ces „services silencieux" com- prennent les chefs et Ie personnel de nos services de brassage et d'embouteillage, des services d'achat, aussi bien que les équipes de planning et de recherches. Chaque section intéressée a nos ventes l'étranger parti- cipe au Comité d'Exportation qui se réunit ici tous les jeudis. Dans ce numéro nous vous présentons les membres du Comité d'Exportation et nous décrivons leur röle. Sans les membres de ce comité et leurs collègues diligents, nous ne serions point capables de parler de notre volume de ventes et des millions de verres débordant de bière Heineken qui sont vidés chaque jour dans Ie monde entier. All of you abroad and we, here in the Heineken Export Group, owe a tremendous lot to a large number of dedi cated men and women who work with and for us, but in comparative obscurity. I'm referring to the "silent services" who make it possible to export and distribute the huge quantities of beer dis patched daily by ship, road, and rail from Rotterdam, Am sterdam, and 's-Hertogenbosch. They include supervisors and personnel in the brewing division, bottling halls, and purchasing departments, as well as the planning and research teams. Each section concerned with our sales abroad is repre sented on the Export Committee which meets here every Thursday. In this issue we introduce its members to you and describe the committee's functions. Without them and their diligent colleagues, we wouldn't be able to talk about export records, sales results, and the millions of glasses brimming with high-quality Heineken throughout the world. J. Ch. Cornelis 0 Exporting beer seems to be a simple business. One could say: "You make the beer, put it in bottles or cans, pack the cartons, then send it on its way, and that's that as far as the producer is concerned; the better our agents are, the more we sell." However, to be able to export on as large a scale as Heineken, any organization needs to do considerably more than just follow these "simple" procedures. Naturally, the work done by our agents and distributors abroad is of the utmost importance But, should Heineken be unable to supply them continuously with beer of the highest quality, in the quantities required, shipped in the best possible packing, and with the greatest degree of efficiency their work would be seriously jeopardized, and might even become impossible. To be able to meet the expectations of our business friends in other countries, we need the close cooperation of a large number of people, who work together as a team, behind the scenes. The individual members of this team are all located in The Netherlands but in three different areas, situated about an hour apart by road or train. They do their particular jobs in Amsterdam the nation's capital in the northwestern part of our country; Rotterdam the world's largest port at the foot of the Rhine River, where it meets the North Sea; or 's-Hertogenbosch (which means the Duke's woods) capital of the province of North Brabant. These three cities form a triangle with Amsterdam at the top, Rotterdam on our west coast, and 's-Hertogen bosch to the south and east of the other two points. Like any large family, the individual members of the Heineken team are aware of their "relatives" in other cities and communicate with each other by phone or mail. To per sonalize their contacts and coordinate their numerous activities, an Export Committee was formed many years ago. its first meeting took place on September 26, 1945, less than five months after World War II ended in Europe. Their 1000th session was held on November 6, 1969 and they recently passed the 1100th mark. The committee now meets every Thursday. Naturally, during more than 21/2 decades, the names of those attending these meetings have changed. The group has also grown in size, but the purpose of their meetings remains the same. They discuss and solve problems, make plans for new developments, exchange views about the quantities of beer to be brewed, packaging, shipping, and quality control. In short, they cover every aspect of produc tion for export. The cooperation in the Export Committee and subsequent actions have a direct effect upon the work of every Heineken agent and representative abroad. Therefore we feel more should be known about them. Together they represent more than 174 years in the brewery business and 219 years of technical or commercial expe rience. Now it is our pleasure to introduce them individually. 2

Jaarverslagen en Personeelsbladen Heineken

Heineken Contact | 1972 | | pagina 2