A NEW BREWERY IN ZOETERWOUDE I Cm The first phase of our brand-new brewery plant will be completed on the 1st of January 1975. The 78 hectares of ground that Heineken has acquired for this pro ject are situated between Amsterdam and Rotterdam, not far from the old University city of Leyden. Actually the nearest place and the one to give its name to the new brewery is Zoeterwoude, which looks difficult to pronounce but in fact isn't. The plans for the completed brewery plant are all ready, though the first phase will only be about 15 of the total future construction. When the first phase is completed in the be ginning of 1975, the Zoeterwoude Brewery will already have a produc tion capacity of a million and a half hectolitres of beer. This is half a million hectolitres more than we originally intended in the first stage of construction, but beer consumption is increasing so fast that the capacity we originally plann ed would not have been sufficient. Further expansion will be regulated to our sales planning, so that at all times we will be prepared for your increasing demand for Heineken. When completed, the brewery plant will be capable of producing ten millions hectolitres of beer a year. It is difficult to forecast when this time will be, but we personally have the year 1990 at the back of our mind. The extensions can be completed in about ten stages, each of which over laps the previous one to a certain extent. So we will not have to wait for one stage to be completed before beginning the next. Like a large part of the Netherlands, the ground is below sea level. For the time being, 25 hectares will be raised to only 30 centimetres below the so-called New Amsterdam Level. For this purpose, hundreds of thou sands of cubic metres of sand will be necessary. It will be mixed with water and pumped in from the ad joining area, then the water is drained away and the sand remains behind. The plan of the brewery was design ed jointly by the principal, Heineken Brouwerijen N.V., a group of archi tects, an engineering office and Heineken's Engineering and Tech- nicological Centre. The Engineering Centre tested objects for their utility, amongst other things. The Techni- cological Centre concentrated on the new developments to be expected in brewing techniques. In subsequent editions we will go into more detail concerning various spe cial aspects of the project, which is now only a big piece of polder and meadowland with some cows and sheep on it, a windmill, and a railway line disappearing on the horizon. Then we can tell you about the enormous 'water works', the tremen dous 'Apollo Project', the history of Zwieten Castle, whose foundation ruins can be found on the site. And then there is the mill, called the Barre Mill (see photo), at the extreme South-East of the land, which is now a point from which to take one's bearings, but which will later be an unusual facet of an industrial park because that has been the aim of the architects from the beginning, to make the whole brewery plant look like a sort of industrial park. With the utmost precision, they have made a model of the whole brewery project as it will be when completed, an immense model of more than 36 square metres. Using a tiny lense, as small as a fly's eye, they have made a colour film of the model and the results are most convincing, so that one can almost imagine oneself in this brewery of the future as you can see for yourself on these photos. ■-AA- '-vr*. iy; RaéS»? JU-iUs 5

Jaarverslagen en Personeelsbladen Heineken

Heineken Contact | 1971 | | pagina 5