Heineken N V. 7
Summary Sustainability Report 2013
Focus area
HI
What we said we will do by 2015
Aim for sustainable sourcing of raw materials
for crop year 2015:20% (barley), 40% (hops),
60% (bittersweet apples for cider)
What we've done in 2013
Sustainable sourcing procedures
approved and being rolled out with
our key suppliers
Started development of reporting
system to monitor progress on
commitments, which we will pilot
with suppliers in 2014
50% of agricultural raw materials used in
Africa to be locally sourced within the continent
Increased our local sourcing from
45% in 2012 to 46%
Started three new Public-Private
Partnership projects in Ethiopia,
Rwanda and Sierra Leone
Appointed a Local Sourcing Director
to increase focus and coordination
between projects
Four-step Supplier Code Procedure operational
within all Operating Companies
All majority-owned Operating
Companies, excluding APB, were in
scope for the Supplier Code Procedure,
the speed of rollout depending on the
maturity of the Operating Company
J
We commit to invest a minimum of 10% of our
media spend for Heineken® in supporting our
dedicated responsible consumption campaign
in at least 50% of our market volume
Developed 'Dance More, Drink Slow'
campaign throughout the year, with
official launch held in January 2014.
Media investment commitment
included as part of 2014 budget
Every market in scope has a partnership to
address alcohol-related harm. All partnerships
meet HEINEKEN's 7-point partnership criteria
Out of 40 markets in scope, 36 now have
at least one partnership (33 in 2012)
Global industry commitments: precise goals for
2015 to be decided in conjunction with industry
via ICAP and GAPG organisations
Global commitments KPIs developed
and being implemented. In each of the
action areas preparatory work was done
in 2013
