Brewing a Better Future
m sustainably UP
Brewing a
Better Future
The big picture
Brewing a Better Future is HEINEKEN s long-term approach
to creating shared, sustainable value: for our Company,
for society and for the planet.
Our business priority
Our strategy
Our focus
Our ways of working
Embed and integrate
sustainability
2 Heineken N.V.
Summary Sustainability Report 2013
Protecting
jM water jB
resources
Sourcing B
Reducing CO,
emissions
Advocating
responsible
v JJy consumption
Values and
behaviours
Sustainability is one of HEINEKEN's six key business priorities.
Brewing a Better Future focuses on four key areas where
we can make the biggest difference. Each of these areas is
highly relevant to our day-to-day business operations, and
to our stakeholders. The focus areas are underpinned by
our values and behaviours.
