Stakeholder dialogue
w
Crucial to our Brewing a Better
Future journey are our stakeholders.
They help us to stay focused and
tell us when they feel we are
moving off-track.
^HEINEKEN
Stakeholder
engagement
STAKEHOLDERS ACROSS
31 MARKETS TOOK
/.WWW PARTIN0UR
REPUTATION RESEARCH
Heineken N.V. 19
Summary Sustainability Report 2013
Engaging with stakeholders
In 2013, we completed our largest reputation research
cycle ever, talking to more than 7,000 stakeholders
across 31 markets.
Industry
associations
Governments
Consumers
Employee
representatives
Suppliers
NGOs international
organisations
Investors
Employees
We also initiated a second series of expert meetings, in
which a broad group of stakeholders including scientists,
NGOs, suppliers and industry peers met with our internal
team to share knowledge and insights on our sustainability
performance and where we can improve in key areas.
In 2013, all of our Executive Committee members actively
participated in senior level meetings with relevant external
stakeholders including the World Trade Organisation,
World Economic Forum, Dutch Sustainable Growth
Coalition and ministers and members of national and
European parliaments.
Feedback shows that HEINEKEN continues to have a
positive overall reputation, and a high level of trust by the
majority of our stakeholders. However, it also identifies areas
for improvement. Read the online report for more on what
our stakeholders said and how we responded.
Working with partners
In 2013, we continued our active involvement in more than
20 organisations that support our sustainability aims for both
business and society. We are an industry partner with the
World Economic Forum, a founding member of Green Freight
Europe, the first beer company that joined the Sustainable
Agriculture Initiative Platform and active participant of the
Beverage Industry Environmental Roundtable.
For a full list of partnerships and our
UN Global Compact commitments,
read our online report.
