Stakeholder dialogue w Crucial to our Brewing a Better Future journey are our stakeholders. They help us to stay focused and tell us when they feel we are moving off-track. ^HEINEKEN Stakeholder engagement STAKEHOLDERS ACROSS 31 MARKETS TOOK /.WWW PARTIN0UR REPUTATION RESEARCH Heineken N.V. 19 Summary Sustainability Report 2013 Engaging with stakeholders In 2013, we completed our largest reputation research cycle ever, talking to more than 7,000 stakeholders across 31 markets. Industry associations Governments Consumers Employee representatives Suppliers NGOs international organisations Investors Employees We also initiated a second series of expert meetings, in which a broad group of stakeholders including scientists, NGOs, suppliers and industry peers met with our internal team to share knowledge and insights on our sustainability performance and where we can improve in key areas. In 2013, all of our Executive Committee members actively participated in senior level meetings with relevant external stakeholders including the World Trade Organisation, World Economic Forum, Dutch Sustainable Growth Coalition and ministers and members of national and European parliaments. Feedback shows that HEINEKEN continues to have a positive overall reputation, and a high level of trust by the majority of our stakeholders. However, it also identifies areas for improvement. Read the online report for more on what our stakeholders said and how we responded. Working with partners In 2013, we continued our active involvement in more than 20 organisations that support our sustainability aims for both business and society. We are an industry partner with the World Economic Forum, a founding member of Green Freight Europe, the first beer company that joined the Sustainable Agriculture Initiative Platform and active participant of the Beverage Industry Environmental Roundtable. For a full list of partnerships and our UN Global Compact commitments, read our online report.

Jaarverslagen en Personeelsbladen Heineken

Heineken - Milieuverslag | 2013 | | pagina 21