Sourcing
sustainably
100,000+ i
Our focus areas
HEINEKEN wants to operate in
a way that improves the quality
of life for local individuals and
communities, helps the environment
and ensures a consistent supply
of our raw materials.
"The long-term success of our Company
goes hand-in-hand with the success of our
partners. Sourcing locally with sustainable
solutions benefits us all."
Why this is important
12 Heineken N.V.
Summary Sustainability Report 2013
Siep Hiemstra
Regional President Africa and Middle East
As global demand for food continues to grow, responsible
agriculture and sourcing have never been more important.
The key issue facing global agriculture is how to increase
productivity in a more sustainable way to meet this
rising demand.
Through our local sourcing projects, we are helping
smallholder farmers to improve yields and compete against
imported crops. Local sourcing also benefits HEINEKEN;
it eliminates import duties, secures a sustainable supply
of raw materials and reduces our transport-related
environmental footprint.
Our suppliers are key to helping us reach our sourcing
commitments. We are working together to ensure we
implement the right practices throughout our value chain,
and we ask them to respect and abide by the principles
expressed in our Supplier Code.
FARMER FAMILIES INVOLVED IN LOCAL
SOURCING PROJECTS ACROSS AFRICA
