Value chain Overview From Barley to Bar, we target improvements throughout the value chain. We also calculated our carbon footprint for our value chain to better understand the hotspots and identify areas for improvement. 04 Heineken N.V. Summary Sustainability Report 2012 Agriculture Brewing Packaging materials Growing crops Our main raw materials are barley and hops. Out of all the grains that are harvested globally, barley for malting represents about 1 A%. HEINEKEN is one of the world's top three users of malting barley. We co-operate with industry initiatives such as the Sustainable Agriculture Initiative (SAI) to address all angles of sustainable agriculture. Malting barley We malt barley in our own malteries and in those of third parties. In the process, we consume energy and water so we implement active energy and water reduction programmes in our own malteries. Brewing beer The brewing process also consumes energy and water. Reducing energy consumption means increasing energy efficiency and switching to alternative energy sources. Water reduction is mainly achieved by optimising the brewing process. Every brewery has an improvement target. Producing bottles, cans and kegs Beer is packed in cans, bottles and kegs or sold as cellar beer. Improving the impact of packaging can be achieved by optimising the production process, changing the design and increasing the recycling and reuse rate. For 27 Operating Companies, we have identified the packaging mix and opportunities to improve.

Jaarverslagen en Personeelsbladen Heineken

Heineken - Milieuverslag | 2012 | | pagina 6