Q
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Looking ahead to Brewing
a Better Future in 2013-2015,
we have reviewed our
priorities and created a
more focused sustainability
agenda. Read more on
pages 2k and 25.
Heineken N.V. 03
Summary Sustainability Report 2012
Governance
Brewing a Better Future is governed by
an Executive-level Steering Committee
that met three times in 2012. On a
day-to-day basis, Brewing a Better
Future is governed by a team of
representatives from the Supply Chain,
Commerce, FIR, Control Accounting
and Corporate Relations functions.
The team is chaired by the Manager
Global Sustainable Development.
Each individual programme is led by
a manager from one of our global
functions. Progress and issues relating
to Brewing a Better Future are regularly
on the agenda of the Executive
Committee and on the agenda of
every management team in our
operating businesses.
It is this market-based approach that
we believe is fundamental to success.
Each of our businesses has its own
sustainability committee. We integrated
the Brewing a Better Future planning
into the planning process of our
regions and Operating Companies.
Enabling our business priorities
Brewing a Better Future is integral to our
business. As a result, we have spent the
past three years building sustainability
into our processes, systems, and the way
we think and act. Our business priorities
are tightly integrated with this
sustainability journey:
Grow the Heineken® brand
Consumer-inspired, customer-
oriented and brand-led
Capture the opportunity
in emerging markets
Leverage the benefits of
HEINEKEN's global scale
Drive personal leadership.
Balancing business
with sustainability
HEINEKEN has grown significantly in
recent years and we are increasingly
leveraging our global scale to drive
both cost benefit and the impact of
our actions. Through our Supplier
Code, for instance, which has been
signed by almost all our global
suppliers and more than 34,000 local
suppliers, we are embedding our
sustainability values deep into our
supply chain.
We recognise, however, that we cannot
grow without reference to and regard
for society as well. That's why the
responsible consumption element
of Brewing a Better Future is critical
to our business priorities. Heineken®,
our core brand, is at the heart of
both our commercial and responsible
consumption activities, but we look for
opportunities to talk to consumers about
enjoying all our brands in moderation.
Our social commitments extend to
Africa, Asia, Latin America and the
Caribbean, where we have made
significant investments in recent
years. We understand that in order
to capture the full potential of these
emerging markets, we also need to
invest in the welfare of communities
around our operations and in projects
such as local sourcing that boost
economic development.
For more information about the
programme and governance
structure, see the online report.
Turn the page for an overview of how
we target improvements throughout
the value chain.
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For this and other case studies
relating to Engaging Employees,
see our online report.
