O
O
Global trends: how they impact
us, how we impact them
The world is facing unprecedented
global challenges, chief among them
being population growth, climate
change, access to natural resources,
and food and water scarcity. These
challenges will directly and indirectly
impact businesses, both by posing a
threat to the future availability of key
resources and through increasingly
demanding legislation.
HEINEKEN, too, will be affected if we
do not act to mitigate the impact of
these risks on our own organisation.
At the same time, we recognise the
economic and social opportunities
that lie in creating real, shared value
for all our stakeholders.
Defining our priorities
In 2012, we reviewed global trends
as basis for defining our priorities.
To help us in our assessment, we
hosted a series of 'expert meetings'
between February and April 2012.
A broad group of 22 stakeholders
met with internal HEINEKEN specialists
to share knowledge and insights on
our sustainability performance and
how we can develop our thinking
and plans.
Materiality analysis
These dialogue sessions were
instrumental in helping us to build
a prioritised materiality matrix
containing the issues, risks and
opportunities that are most relevant
to our business and stakeholders.
Ultimately, we were able to identify the
four key focus areas. Each of the areas
is supported by a number of concrete
commitments. They state clearly our
ambitions for 2020 with milestones
to be achieved by 2015. The 2020
ambitions that were set in 2010 remain
unchanged and are integrated into our
focused agenda.
Looking to the future
With our new commitments in place,
we are looking proactively to the future
to secure our long-term business
continuity, while fulfilling our social
and environmental obligations.
Customer
Consumer
Our commitments for 2020
Water
Reducing specific water consumption
in the breweries by 25%
Aiming for water compensation/
balancing by production units in
water scarce and distressed areas
C02
Reducing CO2 emissions:
- in production by 40%
- of our fridges by 50%
- of distribution by 20% in Europe
and the Americas
Sourcing
Deliver 60% of raw materials in Africa
via local sourcing
Aiming for at least 50% of our main
raw materials from sustainable sources
Ongoing compliance with our
Supplier Code procedure
Responsible consumption
Delivering on industry commitments
Making responsible consumption
aspirational through Heineken®
Every market in scope has and
reports publicly on a measurable
partnership aimed at addressing
alcohol abuse.
Which aspects of Brewing
a Better Future are working well?
Where do you think we could
do better?
We'd love to hear from you,
because your feedback will
allow us to learn and improve.
Sean O'Neill
Chief Corporate
Relations Officer
Vera Zandbergen
Manager Global
Sustainable Development
Jan-Willem Vosmeer
Manager Corporate
Social Responsibility
Email:
responsibility@HEINEKEN.com
Post:
PO Box 28
1000 AA Amsterdam
The Netherlands
Twitter:
@HEINEKENCorp
For full details of our 2020
ambitions and 2015 milestones,
read our online report.
