range of measures
n Ethiopia is helping
o reduce brewery water
:onsumption, safeguard
vater supplies for local
armers and promote
Jomestic barley production.
Heineken N.V. 15
Summary Sustainability Report 2012
i
I
S
Evaluate all local
sourcing activities and set
regional targets by 2015
Baseline verified and
targets agreed for Africa
and the Middle East
Standards for
sustainable agriculture
are aligned with and
verified by stakeholders
We adopted the SAI
Platform's Principles and
Practices for Sustainable
Agriculture in 2011
Operations that do
not meet our standard
of healthcare to supply
improvement plans
Out of Operating
Companies in scope,
24 needed to provide
improvement plans.
To date, 20 have done so
Read more about these and
other topics such as biodiversity
and HIV treatment in our
online report.
Sustainable agriculture
By building long-term relationships with
farmers and suppliers, we secure a steady
supply of quality raw materials (barley,
hops and cider apples) for our products,
while stimulating sustainable farming.
In 2010, we joined the Sustainable
Agriculture Initiative (SAI), a food
industry organisation of multinational
companies working towards a more
sustainable food chain. In 2012, we
used SAI's principles and practices
to independently audit agricultural
schemes in the United Kingdom,
the Netherlands and France. A number
of these were assessed as SAI compliant.
We are currently working with SAI to
turn the principles and practices into
a more concise checklist. This will
make our approach simpler and more
transparent for both our supply chain
and other stakeholders.
Local sourcing
In many of our high-growth markets, we
run local sourcing projects linked to raw
materials. These help local farmers to
compfete against imported grains and
raise the incomes of farming households.
In Africa, HEINEKEN has a target
of sourcing 60% of all its raw materials
locally by 2020. In 2012, we sourced
48% locally. We currently have projects
in eight countries, including Ethiopia
where we recently began operations.
We also run local sourcing projects
outside Africa. In Haiti, following
the acquisition of BRANA (Brasserie
Nationale d'Haiti) in lanuary 2012,
HEINEKEN pledged to play a
catalysing role in the development
of the Haitian economy.
Health and wellness
HEINEKEN's commitment to its
employees' wellbeing extends to
providing healthcare in markets where
this is not readily available or of an
insufficient quality. In Sub-Saharan
Africa, medical care is provided at
32 sites to more than 45,000 people.
In 2012, our medical staff gave over
160,000 consultations.
As HEINEKEN employees spend a large
part of their week at work, we are also
directing additional attention to wellness
and prevention of non-communicable
diseases. These are conditions that are
lifestyle related and largely preventable,
such as cardiovascular disease, cancer
and diabetes.
In 2012, we made an inventory of the
wellness programmes in our Operating
Companies. Most Operating Companies
already have some sort of wellness
initiative in place. Tools to further
support Operating Companies in
implementing an effective wellness
programme are currently in development.
Heineken Africa Foundation (HAF)
Established to improve the health of
communities surrounding HEINEKEN
breweries in Sub-Saharan Africa, HAF
celebrated its fifth anniversary in 2012.
At the end of 2012, the Foundation had
committed to 38 healthcare projects
totalling EUR3.5 million.
For this and other case studies
relating to HEINEKEN Cares,
see our online report.
