HEINEKEN
Cares
9
45,000
682,000
100,000+ 48%
AFRICA
EUR13.5
MILLION
BY OUR
NIGERIAN
JOBS ARE
COMPANY
PEOPLE IN
SUPPORTED
Empower
Through our health programmes,
local sourcing initiatives,
employment opportunities and
direct financial support, we have a
long history of contributing to the
communities in which we operate.
Our HEINEKEN Cares approach
covers the economic and physical
empowerment of these communities
and the people within them.
Creating shared
value for all our
stakeholders must
be at the heart of
our approach to
sustainability.
MEDICAL CARE
PROVIDED TO
MORE THAN
INVESTED IN
COMMUNITIES
FARM HOUSEHOLDS ARE
OF RAW MATERIALS
USED IN AFRICA
14 Heineken N.V.
Summary Sustainability Report 2012
Siep Hiemstra
Regional President,
Africa and the
Middle East
to
INVOLVED IN LOCAL SOURCING
PROJECTS ACROSS AFRICA
WERE SOURCED LOCALLY
