Enabling our journey
Brewing a Better Future is a comprehensive, integrated
strategy for creating a more sustainable company
and future. Considering that HEINEKEN has more than
250 brands and 140 breweries in 71 countries, this is
a challenging task. That's why we are making sure that
our culture and organisation can support our ambitions.
Worldwide implementation
of our Supplier Code
Given that much of our impact is
outside of our direct oversight, our
new Supplier Code sets out the
expectations we have of our suppliers
in the areas of integrity, human rights
and the environment. So in signing
the new document, suppliers agree,
for example, to minimise their own
impact on the environment and to
develop environmentally friendly
technologies. As of the end of 2011
98% of global suppliers and around
12,000 local suppliers signed the
new Supplier Code.
In 2011, HEINEKEN decided to
reinforce this policy through a
collaborative platform allowing
the evaluation and improvement
of Environmental and Social
performance of its key suppliers and
selected the EcoVadis platform for
this purpose. This platform has been
piloted in 2011 and will be rolled out
on a global basis as from 2012.
Building sustainability into
performance plans
For the last two years, sustainability
criteria have been built into our senior
managers' performance criteria.
In 201179% of our senior managers
had CSR targets included in their
short-term bonus-related
performance objectives.
Measurement and transparency:
the Green Gauge scorecard
To better track and communicate
our performance, we developed the
Green Gauge. This scorecard allows
us to monitor quarterly progress in
16 key areas. The tool was launched
in July 2011 in all Operating
Companies covered by the Brewing
A Better Future programme.
Local sustainability reports
Demonstrating our commitment
towards greater transparency in
reporting across all geographies,
in 2011 a total of 27 HEINEKEN
Operating Companies published a
2010 local sustainability report based
on the global approach. These reports
can be viewed online on our website.
For more information on how we evaluate
our Supplier Code, read our online report.
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Heineken N.V. Summary Sustainability Report 2011
