Resp°nsibltic<y
foet
- In April 2010, we organised a workshop in the
Netherlands with local buyers to generate buy-
in and new ideas on local sourcing.
Higher levels of community support
in developing markets
- Expanded our agriculture sourcing and
growing projects
- Invested a further EUR10 million in the
Heineken Africa Foundation
- Increased both the absolute amount (EUR5.8
million in 2009 to EUR23.2 million in 2010) and
percentage invested (0.3 per cent of operating
profit BEIA in 2009 to 1.0 per cent in 2010)
of Corporate Social Investment; investments
in local communities in both cash and product.
More, and more visible Responsible
Consumption programmes
- 34 markets now have a partnership relating
to responsible consumption
- We committed money and resources to GAPG/
ICAP global actions (see page 40)
- We made new commitments for European
Forum on Alcohol and Health.
Clearer Responsible Consumption policy
- Committed to review our Alcohol Policy in 2011
- In 2011 we will review and publish new
guidelines for responsible commercial
communication.
More attention to human rights
- All five Heineken regions were closely involved
in the (further) development of our new
Employees' Human Rights Policy. In addition,
we discussed the content of the new policy
with representatives of the Heineken European
Works Council. The policy will be implemented
in 2011.
International Brand health measurement tool
based on consumer input
- For the development of new sustainable
packaging, we have interviewed consumers
about their behaviours and attitudes towards
sustainable and responsible solutions (past,
current and future).
As you read through this report, you will see more
about how we have incorporated this feedback
into our programming and our actions.
Your feedback
We actively encourage all of our stakeholders
to give us their feedback. We would like to know
which aspects of Brewing a Better Future are
working well. But we also want to know in what
areas you think we could do better and whether
you think there are actions we need to take or
issues we need to address but which are not yet
on our agenda. Please contact us, because your
feedback will allow us to learn and improve.
You can reach us via email, post or twitter:
Sean O'Neill, Chief Corporate Relations Officer
Vera Zandbergen, Manager Global Sustainable
Development
Responsibility@heineken.com
P0 Box 28
1000 AA Amsterdam
The Netherlands
Twitter address: @Heineken_CR
We thank you for taking the time to review this
report and we look forward to hearing your views
and suggestions.
More work through customers, distributors
and suppliers
- Developed and launched our new Supplier Code
- Rolled out more environmentally efficient fridges.
Dialogue with consumers
- Interviews in markets by using the Heineken®
Brand Dashboard. This is a Heineken®
Sean O'Neill
Chief Corporate Relations Officer
