Luso community
Nuno and other jury members chose Farmacia Nova
as the 2010 winner. This local chemist refurbished
its premises in 2010, which allowed it to increase
the breadth and quality of services to the local
community. "Farmacia Nova has a close and personal
relationship with the Luso population. They are
constantly concerned with people's health and
well-being."
Since the refurbishment, the chemist also offers
urine and blood sample collection, nutrition
appointments, podology, and osteoporosis diagnosis
and dermocosmetics. Farmacia Nova also invested
in the transport of medication, cholesterol and
glycaemic index testing, and making house calls.
Portuaal
r
In Portugal, Fleineken's Sociedade Central de Cervejas
e Bebidas owns Sociedade da Agua de Luso (SAL), the
country's leader in bottled water. SAL's proud 150-year
history is closely intertwined with that of the town of
Luso, and as the town's largest employer, SAL feels it
has a responsibility to positively impact the region's
social and economic development
It does so through the Fundagao Luso, a non-profit
organisation that focuses on the areas of health,
the environment and the community. In 2010, the
foundation organised around 20 local activities,
including planting trees, helping to preserve
important cultural heritage sites and promoting the
benefits of water to health professionals, childre
seniors, and students.
It also organised, for the second time, the
Entrepreneurial Prize. "This prize rewards an
innovative project that has a positive impact on
the economy surrounding Luso," says Nuno Pinto
de Magalhaes, the foundation's director. Projects
in the areas of agriculture, trading, services and
tourism could apply for the EUR10.000 prize.
As Nuno concludes, "The region of Luso has become
highly dependant on SAL's position as a major industry
and employer in this area. This prize encourages
the community to realise that there are many more
sources of local activities and innovation."
