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Integrity: Code of Business Conduct
In 2010, we further developed and re-shaped
our integrity function. We partly revised the Code
of Business Conduct, introduced an e-learning tool
for the Code to support training requirements, and
launched an improved case management system.
Each Operating Company has its own Trusted
Representative, 33 per cent of whom have now
received face-to-face training; the remainder will
be trained in 2011. Additionally, the 2010 Climate
Survey contained two questions about the employee
perception of the integrity of local management.
We intend to repeat this every two years, in order
to suggest improvements and track progress.
In 2010 we received 194 reports under the
Whistleblowing Procedure either centrally or
on a local level. Of these 16 per cent concerned
fraud, 5 per cent conflict of interest and
79 per cent breaches of internal company
policy. Around 79 per cent of all cases
investigated were substantiated.
Clarity and transparency via new
Employees' Human Rights Policy
In 2010, we drafted a global Employees' Human
Rights Policy, based on close consultation with
our European Works Council and incorporating
feedback from an external human rights expert.
We also established the current status of
employees' rights in our businesses by carrying
out a gap analysis. The policy will be introduced
in 2011.
Engaging and educating colleagues
We supported the 2010 launch of Brewing
a Better Future with a branding toolkit for
all our markets and functions. The programme
was also promoted extensively in our internal and
external communication, through videos, articles
and dedicated events. In addition, we gave the
Brewing a Better Future community its own
communication platform and laid the groundwork
for the introduction of a comprehensive Brewing
a Better Future curriculum in 2011. We also began
work on an online Sustainability Academy.
Safety data on production units
Heineken Group
Parameters (absolute values)
Unit
2008
2009
2010*
2012
Fatalities of company personnel
Cases
0
Fatalities of contractor personnel
Cases
1
3
1
Permanent disabilities of company personnel
Cases
2
4
3
Accidents of company personnel
Cases
446
389
431
Accidents of contractor personnel
Cases
112
105
87
Lost days of company personnel
Days
11,336
11,727
12,469
Targets/
Performance indicators (average values)
Accident frequency**
Cases/100 FTE
2.0
1.8
1.6
Accident frequency***
Cases/100 FTE
2.0
1.5
Targets accident frequency
Cases/100 FTE
1.2
Accident severity**
Days/100 FTE
51
54
46
Accident severity***
Days/100 FTE
51
53
The number of fatalities in this table reflects fatal accidents involving production personnel.
Data including new comers.
Data as presented in 2009 report excluding new comers.
Heineken N.V. Sustainability Report 2010
