Green Commerce
Improve
We are a consumer-driven company. We are passionate
about offering the finest quality beers, ciders and soft
drinks to our consumers and providing them with a unique
experience whenever they drink one of our brands.
We are equally passionate about doing this in a way that
ensures we are contributing to a better environment.
Consumers also consider sustainability as increasingly
important and will take this into account in the new
propositions we offer. In addition, we are embedding
sustainability in our existing products, propositions,
renovations and innovations.
"We are focused on
improving our
environmental footprint
throughout the total
value chain from crop
to consumer."
Brewing a Better Future
Specifically, we are continuously improving and
reducing the weight of our materials, as well as
stimulating recycling. We are also among the
first brewers to commit to the global introduction
of eco-friendly fridges, which consume up to
50 per cent less energy. And we are assessing
our distribution, so that we can more effectively
transport our goods while reducing our
carbon footprint.
In our new approach, we are actively involving
our suppliers, so we can join forces on more
sustainable products and processes. And we are
measuring our global and local carbon footprint,
so we can optimise our emission reductions
throughout the value chain.
As an estimated two-thirds of our carbon
footprint occurs outside the brewing process,
we have made a clear decision to increase
our efforts throughout the total value chain.
We focus on three key areas: packaging,
cooling and distribution.
Packaging that's lighter and more recyclable
Our ambition is to significantly reduce our carbon
footprint per hi by 2020. We can only do this if
we work closely with our suppliers. We developed
a new packaging policy and eco-design
procedures for packaging development in 2010.
These focus on weight and material reduction,
improving recycled content, design for improved
recycling and improvement projects at supplier
plant level to reduce the carbon footprint. The
requirements for the new policy will be installed
across the business in 2011 and formally
introduced as part of our way of working in 2012.
Alexis Nasard
Chief Commercial Officer
