Brewing a Better Future
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Overview
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In April 2010, we proudly unveiled Brewing a Better Future, our comprehensive and
integrated sustainability strategy for the next decade. It increases the scope and scale
of our work on sustainability and gives substance to our long-term ambition to be the
world's greenest brewer. It also allows us to balance our need for financial sustainability
with the role we play in society.
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Our journey is
summarised by
Brewing
a Better Future
To be the
World's Greenest Brewer
Our long-term
ambition
Continuously improve I ^BÉIjjur people Positivel
the environmental
impact of our brands I corrpiunitics in society
and business
Three strategic
imperatives
23 programmes
grouped into six
key initiatives
Green
Commerce
Engaging
Employees
Heineken
Cares
Responsible
Consumption
Partnerships
for Progress
Five
enablers
Governance, Senior management incentives,
Reporting transparency, Supplier Code,
Communication engagement
