Foreword A new approach for a new decade During the last year, we were frequently asked the following question: "Will the economic downturn negatively impact your commitment to and actions on sustainability?" Our answer was simple: No. If anything, the current recession has shown that managing a business for only short-term gain destroys shareholder value in the long term and is harmful to employees and society at large. We believe that maintaining a long-term perspective and helping to increase the positive impacts on the societies in which we operate, is crucial for a successful business. Our new approach reflects our desire to play a positive role in society and a leading role in our industry to build a sustainable future. And although I realise we do not have all the answers and we do not always meet 100 per cent of the objectives we have set, I am genuinely excited by what the next 10 years hold. Our plan coincides with the 10th anniversary of our first sustainability report. In the last decade, I believe we have made great progress on a significant number of issues and we are encouraged by the recognition we receive for our achievements. This year, for the third year in a row, we are ranked as the leading brewer globally and the leading beverage company in Europe within the SAM Dow Jones Sustainability Index. Additionally, we have continued acceptance as a member of FTSE4Good. Looking back, I believe that dialogue, commitment and transparency have formed the foundations of our progress. They will again be fundamental in the coming decade. Our support for, and investment in, important global initiatives such as the UN Global Compact, the UN CEO Water Mandate and the GAPG/ICAP CEO initiatives underline our continued commitment. But it is the local actions and investments that mark our progress, whether it is through the 33 market partnerships relating to responsible consumption or the projects supported by the Heineken Africa Foundation. As you go through this report, you will see many more of these great examples. Throughout this year, you will also be able to read the reports from many of our local businesses directly. As part of our drive for transparency, we have asked 20 of our biggest markets to deliver a sustainability report to their local stakeholders. Our aim over the next 10 years is to have all our businesses publish their sustainability actions. However, transparency also means being clear about where we fall short. In 2009, we were dismayed by an unprecedented 12 fatal accidents, eight of them relating to road or traffic accidents. These involved five employees, six contractors and one third party. This is unacceptable and comes despite our greater focus on occupational health and safety, particularly in the Africa and Middle East Region. Our thoughts go out to the families and friends of our colleagues and those working alongside us. We are determined to improve our performance and strengthen our focus in the area of accident prevention in the coming years. A lot has been done in the last 10 years, but there is clearly much for us still to do. I would like to thank our employees, customers, suppliers, governments and other stakeholders, for their considerable efforts in helping us achieve our objectives so far. I look forward to working with you again in 2010 and beyond, as together we continue to drive our sustainability agenda forward. Jean-Frangois van Boxmeer Chairman of the Executive Board CEO Amsterdam, 2 April 2010 1 Overview Heineken N.V. - Sustainability Report 2009

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Heineken - Milieuverslag | 2009 | | pagina 3