A New Approach
for a New Decade
It would be easy to think that having been
recognised by others for our successful approach
to sustainability and with the backdrop of the
global economic crisis, we would choose another
time to review our future commitment to society.
But that has never been the Heineken way.
Constant innovation on consistent themes to
deliver long-term benefit is what we do best. So
despite the considerable challenges of 2009, we
decided that the time to make a decisive step in
this direction is now, at the start of a new decade
with a reshaped, more competitive business.
And it's also only natural that we would engage our
stakeholders in our thinking. Their views on how we might
better cover and report on our sustainability efforts have
been both invaluable and included wherever possible in
our new approach.
But as a business, we recognise the need to balance our
financial sustainability with playing a role in society. We
believe our new approach strikes the right balance and
makes positive long-term commitments to investments in
the environment, communities, people and partnerships.
We will review our progress each year and, as the world
and we change over the coming decade, we will be prepared
to adjust our approach to ensure that we continue to meet
our responsibilities to all our stakeholders.
f Brewing T
a Better Future
To be the
World's Greenest Brewer
Improve
Continuously
the environmental
impact of our brands
and business
Empower
our
Impact
Our journey is summarised by
Our long-term ambition is
We have built our
programmes around
three strategic
imperatives
We have grouped
our 23 programmes
into 6 core
initiatives
Governance, Senior management incentives,
Reporting transparency, Supplier code,
Communication engagement
Ten Years Ahead
people and the
communities
in which we operate
Positively
the role of beer
in society
Green
Brewer
Green
Commerce
Engaging
Employees
Heineken
Cares
Responsible
Consumption
Partnerships
for Progress
Sustainability Report 2009 - Heineken N.V.
