Caring for the
community
In 2009, we received 34 reports under the Whistleblowing
Procedure either centrally or on a local level. Of these,
47 per cent concerned fraud; 21 per cent Conflicts
of Interest; 6 per cent supply chain responsibility; and the
remaining 26 per cent other issues, such as breach of
Company policy or harassment. Around 50 per cent of all
cases investigated were substantiated. We received no
reports concerning breaches of our anti-corruption policy.
Conduct four economic impact assessments
In May 2009, we concluded an EIA study for Nigerian
Breweries. The study showed that in the entire Nigerian
economy, 637,000 jobs are related to (although not entirely
dependent on) the presence of Nigerian Breweries.
Approximately 415,000 jobs exist within the value chain,
the bulk of which are in agriculture and trade (97,000 and
268,000 respectively). The large number of jobs in
agriculture is related to Nigerian Breweries' substantial
sorghum procurement (60,000 tons, which accounts for
0.5 per cent of Nigeria's total production) and the inefficiency
of agricultural production.
In October 2009, we concluded an Economic Impact scan
for all our Operating Companies in the European Union
(63 breweries). This study showed the following results:
Heineken operates 63 breweries in 19 countries
across Europe
A total of 495,000 jobs are directly or indirectly
related to the production and sale of beers
The total value-added attributed to the production
and sale of our beers in Europe is estimated at
approximately EUR 11.65 billion
The total revenues for the national governments
are estimated at approximately EUR 11.89 billion
The annual expenditure of Heineken on goods
and services is worth EUR 3.25 billion
In December 2009, we commissioned a full EIA study
for our operation in Croatia, which will be completed in
February 2010.
I
HH
Iva Prekratic
In 2009, Karlovacka Pivovara enhanced its community initiatives
by inviting charities, organisations and individuals from the
Karlovac region to apply for support for their projects.
The brewery, which is a member of the Heineken Group, invited
applicants for any humanitarian, sports or social initiative that
meets the cultural, educational and environmental needs of the
region. In total, 255 funding requests were received.
"We've always been very involved in community programmes but
this was the first time we've run a donation tender system," says
Iva Prekratic, Corporate Communications Assistant at Karlovacka
Pivovara. "The goal is to make our donation system transparent and
accessible to quality local initiatives. It has also raised our awareness
of the concerns and issues that affect people in the community."
Prominent local figures were invited to sort through the first
round of applications, utilising their subject expertise. Following
this, Heineken employees had the opportunity to put their
opinions forward, before the tender project team made their
final proposal to the management team at Karlovacka Pivovara.
They supported 43 projects, donating EUR 109.590 (800,000
Kuna), which was distributed amongst them.
The chosen organisations included a sports association that needed
new balls for a range of sports, from table tennis to basketball.
Another initiative involved the stocking of a school library with
books. Financial assistance was also given to an organisation which
offers therapeutic riding for children with special needs.
"The project was a huge success and we're delighted with the
response we had," adds Iva. "We tried to communicate it as
widely as possible through the local media and held a press
conference to announce the tender programme. As such,
our community involvement is now a more structured and
transparent process and this has benefited all sides."
During 2009, some of the supported projects were also
publicised to allow organisations to present the work they
do generally, as well as highlighting their tender project and
the brewery's role in it.
Following this success, Karlovacka Pivovara intends to run another
community tender programme in the first quarter of 2010.
Heineken N.V. - Sustainability Report 2009 35
Corporate Communications
