Online counselling and advice in Romania
Romania
Livia Bucatica
Performance
Responsible consumption
"Heineken Romania decided to support ALIAT in this project as
we passionately believe that alcohol should always be consumed
responsibly," says Livia Bucatica, Corporate Relations Specialist
at Heineken Romania. "This website, conceived and managed by
specialists in mental health, will provide effective and accessible
advice and treatment for excessive consumption. We expect it to
produce positive results."
Corporate Relations Specialist
Heineken Romania has partnered with addiction counselling
group ALIAT to fund and launch the country's first ever
counselling and e-health website: www.alcohelp.ro. The site
raises awareness of the dangers of excessive alcohol
consumption and offers a range of free tools for people
affected by alcohol misuse.
Alcohelp, which aims to reach one million Romanians, was
developed by ALIAT with the support of Heineken Romania.
ALIAT's team of mental health professionals will manage the site.
www.alcohelp.ro went live in November and attracted around
450 unique users within the first month. This will increase as the
service is publicised nationally. The online platform is free, easy
to use and guarantees the confidentiality and anonymity of
anyone who uses it.
Visitors to the website are expected to benefit in a variety of
ways: for young adults, the focus will be on preventing alcohol
misuse; for 25 to 44 year olds, the programme will take a curative
approach, offering advice to those drinking excessively; and for
older visitors, the platform will function as a gateway to
specialised addiction treatment.
"We believe the website will reach a new, internet-savvy
audience, for those who choose not to go to the doctor or those
who cannot easily get to one," explains Livia. "It's the first website
of its kind in Romania and we hope it will offer advice, education
and support to anyone suffering from alcohol-related problems."
