Heineken UK makes ethical purchasing a priority Start roll-out in Asia Pacific We conduct most of our business in the Asia Pacific Region through our joint venture Asia Pacific Breweries (APB). In 2009, we had two fully owned Operating Companies in the region (Multi Bintang Indonesia and Grande Brasserie de Nouvelle Caledonie, New Caledonia), who will be integrated into APB in the course of 2010. Finalise pilot in Indonesia and conduct pilot in Nigeria (originally planned for 2008) We did not follow up on the activities of Multi Bintang Indonesia as they will no longer be part of the Heineken Group in 2010 and thus are no longer bound by the Heineken policies. The pilot in our Nigerian operating company has been delayed due to restructuring of the local organisation. The pilot is now planned to take place in 2010 and full implementation is foreseen for the end of 2010. Start roll-out in the Americas and Africa and the Middle East We have started the roll-out of the Heineken Supplier Code in the Americas and in the Africa and Middle Eastern Region. We aim to conclude this by the end of 2010. Set long-term targets for supply chain responsibility for 2010 - 2020 You can read about our new sustainability framework and programmes in the chapter A New Approach for a New Decade (page 36 and 37). United Kingdom Community Ruth Bromley Head of Procurement In 2009, Heineken UK launched a new supply chain code of conduct and focused on improving its responsible supply chain performance by further educating staff on ethical procurement. "One of the first steps we took to improve ethical purchasing was to increase awareness and knowledge of sustainability issues among our Procurement team," explains Ruth Bromley, Head of Procurement at Heineken UK. "Our ethical procurement standards now exceed the minimum expectations of Heineken's Supplier Code." Business in the Community - a network of 850 businesses committed to improving their impact on society - held a series of workshops at the request of Heineken UK. These sessions helped to familiarise staff with ethical procurement concepts and raised awareness of the social, environmental and economic risks that exist within the supply chain. Heineken UK has 4,000 suppliers and as such, the workshops also prompted staff to consider the opportunities available through working in partnership with them. "We hope that this increased focus on responsible procurement in 2009 has empowered and motivated staff to think about the role they can play in ethical purchasing," says Ruth. "Furthermore we're developing our new supply chain code of conduct to ensure that we lead the way on delivering a world class procurement performance in everything we do. "Responsible sourcing is a critical component of our sustainability targets, and we will continue to raise our standards to ensure it remains at the heart of our business," adds Ruth. Heineken N.V. - Sustainability Report 2009 27

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Heineken - Milieuverslag | 2009 | | pagina 29