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Be seen, be safe!
Netherlands
This safety jacket initiative is one of several safety programmes
launched over the past two years. At the end of 2008, Vrumona
held new, interactive safety training for employees who work on
the production floor. Over two months, around 220 people took
part in one-day group sessions.
Following this, in January 2009 Vrumona launched a safety
awareness campaign, which will run until March 2010. The
campaign involves monthly safety flyers sent to every employee's
home and questionnaires distributed on specific safety topics.
A prize is given to those who complete the questionnaire correctly.
Furthermore, in June 2009 Vrumona selected employees to act
as 'safety experts', responsible for monthly safety audits of their
appointed area.
"The aim is to get more people involved in ensuring the whole
Vrumona site is safe," explains Pier. "We want a responsible,
safe attitude to be embedded throughout our organisation,
and we are confident these initiatives will help achieve this."
Pier Snieder
SHE Manager
At the start of 2009, Vrumona, Heineken's Dutch soft drink
business, decided to introduce a simple but effective protective
measure for all employees and visitors to its operations: safety
jackets. In total, 1,000 jackets were bought-500 for employees
and 500 for visitors - and on 30 March they were distributed
at its premises in Bunnik for the first time.
The aim of the jackets is simple: to make people more visible -
employees'jackets are yellow and visitors' are orange.
"This safety initiative has been a huge success," says Pier Snieder,
SHE manager at Vrumona. "We can already see employees are
more aware of the importance of looking after themselves, and
each other. Occasionally, someone will forget to wear their jacket
and another employee will remind them to wear it straight away."
Heineken N.V. - Sustainability Report 2009 19