This section provides an overview of some of our key
commitments and our performance against them.
WHAT WE SAID -
WHAT WE HAVE DONE
WHAT WE SAID
WHAT WE HAVE DONE
STAKEHOLDER DIALOGUE
More and better structured stakeholder dialogue and reporting
on the conclusions
Identified key international stakeholders per focus area.
Thirteen dialogue sessions held
ENERGY
Specific energy consumption 15 per cent lower by 2010 compared
with 2002, while simultaneously reducing our C02 emissions
Greater employee involvement in the energy-saving programme
Realised savings of 11 per cent; on track to reach the 15 per cent target
by the end of 2010
We prepared a broad employee engagement programme on energy that
was launched at Head Office in January 2009
WATER
Continuation of our efforts to save water and to reduce the number
of breweries using more than 7hl of water per hi of beer
Completion of our waste water treatment programme for our
African breweries by 2012
In 2008, 80 per cent of breweries were compliant
One new waste water treatment plant was commissioned and four are
under construction
SAFETY
Review of our long-term targets for accident frequency and
severity in line with our Total Productive Management (TPM)
programme activities
Specific attention to road traffic safety in order to reduce
the number of fatalities
The long-term target has been set at less than 2.0 cases/100 FTEs
Developed a road safety programme; now being rolled out
AGRICULTURE
Strict compliance with our Genetically Modified Organisms
(GMO) policy
Engagement of all our malt suppliers to stimulate sustainable
development in their supply of barley
During specific audits, all new materials were found to be in compliance
with the EU standards for non-GMO
Developed a tool aimed at promoting sustainable barley farming
(to be piloted with our key malt suppliers in 2009)
SUPPLY CHAIN RESPONSIBILITY
Begin the introduction of the Supplier Code to local suppliers
in our current operations in Western Europe as well as in Hungary,
Bulgaria, Croatia and FYR Macedonia
Pilot the Supplier Code in the Africa and Middle East and Asia
Pacific regions
Finalise the implementation of the Supplier Code by 2010
Supplier Code introduced in all Western European markets
(except Ireland and Switzerland). Supplier code introduced in all
Central and Eastern European markets
Pilot under way in Indonesia; Agreement to pilot in Nigeria in 2009
We are ahead of schedule and working towards meeting our target
RESPONSIBLE BEER CONSUMPTION
Roll-out of locally adapted Enjoy Heineken Responsibly
websites for our priority markets as part of an international
responsibility campaign
Offer continuous online training on the Rules for Responsible
Commercial Communication
All operating companies with Heineken participation larger than
51 per cent to be fully compliant with the Cool@Work requirements
Website now live in 40 markets and 26 languages
989 key employees trained on responsible corporate communication
in 2008
With the exception of Martinique, all existing companies
(acquired before 2008) are compliant
OUR IMPACT ON DEVELOPING MARKETS
Reach full compliance with the implementation criteria of the
Heineken Code of Business Conduct and the Heineken Whistle
Blowing Procedure
Perform at least two more Economic Impact Assessment (EIA) studies
100 per cent delivery of our Selling Beer Safely code in Cambodia
With one exception, all operations in scope in 2005, have the Code
of Conduct and the whistle blowing procedure in place
ElAs finalised in Greece and Burundi though no new ElAs commissioned
Despite considerable progress, not fully delivered on the policy
that is in place
HEINEKEN N.V. SUSTAINABILITY REPORT 2008 05
