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SAFETY AT THE
2008 OLYMPICS
THE LAHTI BREWERY
ANNOUNCES THE
INTEGRATION OF THE
BIO ETHANOL PLANT
THE BEVERAGE PLANT TO
INCREASE EFFICIENT USE!
OF ORGANIC WASTE H
Wri
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Business ethics
Our Code of Business Conduct is implemented in all but one
of the operating companies included in the scope in 2005.
Operating companies acquired in 2007 and 2008 will
implement the Code in 2009.
We redrafted our Whistleblowing Procedure, taking into
account the European privacy regulations and will start
the roll-out of this revised policy early in 2009.
We included a number of integrity-related questions in our
climate survey and tested this approach in Multi Bintang
Indonesia and Heineken Taiwan. Based on the results, we
will continue to use the climate survey to measure integrity
in our operations every two years.
Local economic impact
The studies for Greece and Burundi were finalised and we
published the results on our Company website. For reasons
of budget and local priority setting, we have not conducted
the two additional Economic Impact Assessments targeted
for 2008.
What we will do in 2009
Investigate and launch a new approach for community
investment in Africa
Perform zero measurement on employee rights
Roll out training on Code of Business Conduct
and Whistleblowing Procedure
Conduct four economic
impact assessments
FINLAND
The Holland Heineken House has been the main hospitality venue
for the Netherlands Olympic Committee since the 1994 Summer
Olympic Games in Athens. During the Beijing Games in 2008, it
received more than 100,000 national and international visitors,
including VIPs and members of the Olympic Committee.
Set up in a large exhibition hall in the centre of Beijing, the
Holland Heineken House was akin to a small village with numerous
restaurants, exhibition stands and entertainment areas. In addition
to the cultural and hospitality events, it offered on-site medical
support throughout the Games.
"The idea of offering medical assistance really took shape at the
2006 Winter Games in Turin where we had set up an ice rink for the
visitors and wanted to be able to respond to any accidents." explains
Erik van Vliet, Heineken's Group Medical Adviser. "In China we knew
the potential health and safety issues would be very different."
To anticipate the medical support the Holland Heineken House would
need in Beijing, van Vliet and his team undertook an exhaustive
review of health-related risks, with the support of the local Dutch
Embassy. The review covered a broad range of potential problem
areas, including respiratory and other infections, road traffic safety,
an assessment of local hospital conditions and the challenges of
communicating with local medical staff.
Van Vliet was able to advise on the necessary medical facilities
for the Holland Heineken House and establish contact between
the project team and local health care providers. The project was
supported by the Dutch medical volunteer organisation, Service
Medical Foundation, and was coordinated with Chinese authorities
to secure the services of a local ambulance, doctor and nurse.
Throughout the Games, the Holland Heineken House's medical staff
provided over 700 consultations, including 10 hospital referrals and
two hospital admissions. "The feedback was fantastic," says Erik,
"so now we're seeking to share our experience and expertise in
this area with other corporate sponsors of the international Olympic
committees, so they can do it too. We're also busy preparing for the
2010 Winter Games in Vancouver."
HEINEKEN N.V. SUSTAINABILITV REPORT 2008 29
