TAPB LAUNCHES REUSE
BOTTLE CAMPAIGN TO
PROMOTE RECYCLING—
5^ WWW.HEINEKENINTERNATIONAL.COM/IMPACTONDEVELOPINGMARKETS
THAILAND
Chronic diseases though are becoming more prevalent,
driven by similar risk factors that exist in more developed
markets. We used this information to design a module that
outlines concrete interventions that will enhance the health
and well-being of our employees.
In October 2008, Heineken Health Affairs organised
a global health conference in the Netherlands. Company
doctors from around the globe were able to exchange best
practices and receive training in new ways of treatment.
Beer promoters
The Beer Selling Industry Cambodia (BSIC) has defined
clear standards for the safety of women beer promoters
in Cambodia. It was established two years ago to confirm
and codify the significant improvements in working terms
and conditions that signatories to the agreement had
made since 2002. It is also a platform on which further
improvements continue to be made. However, the BSIC
Code is not mandatory for all companies that sell beer
in Cambodia. As a result, only six of the more than 20
companies that use beer promoters in Cambodia have
signed the agreement: Heineken, Asia Pacific Breweries,
Carlsberg, Guinness, CBL and Cambrew.
In real terms, this means that only one quarter of all beer
promoters employed in Cambodia are covered by the
programme. In order to achieve a significant step in
changing the conditions for the 75 per cent of promoters
who are currently not covered by the Code, it is essential
that those beer businesses who have not signed the Code
yet, do so. In discussions with industry players, and
stakeholders on the issue, this is high on our agenda.
In the interests of balanced reporting, an independent
audit into the BSIC Code was conducted in 2008. It
highlighted the fact that in some areas we have still not fully
delivered on the policy that is in place. We will therefore
take these as the areas in which we have to improve in 2009.
As a sign of our commitment, in some more remote locations
where we are not able to guarantee delivery of the Code to a
HEINEKEN N.V. SUSTAINABILITY REPORT 2008 27
Important diseases in Heineken Sub-Saharan Africa
in number of cases
80
70
60
50
40
30
20
10
2004 2005 2006 2007 2008
Existing diabetes cases per 1,000 beneficiaries
Existing hypertension cases per 1,000 beneficiaries
New HIV case per 1,000 employees
New malaria cases per 1,000 beneficiaries
New TB cases per 1,000 beneficiaries
