03
Supply chain responsibility
Responsible beer consumption
Impact on developing markets
What we said
What we have achieved
Our targets and commitments
Integration of supply chain responsibility
in supplier rating system
Expansion of Supplier Code to local
contracts for raw materials, packaging
and promotional materials and
investment goods to Western Europe,
Central Eastern Europe and Africa
Middle East (to be completed in 2008)
Development of approach for Supply
Chain Responsibility to goods other than
those currently covered.
Group supplier base) took place that
included the requirements from the
Supplier Code. The overall target of 20 per
cent was therefore not met
The rating of suppliers has been cancelled;
hence this target was not met. Suppliers are
now either approved or not
A start was made in Austria, Greece and
Poland and preparations have been made
for further roll-out. The target of completion
of the roll-out in 2008 will not be met and
is now set for 2010
In the framework of local implementation,
risk analyses are performed that include
locally purchased goods and services.
Pilot the Supplier Code in the Africa
Middle East and Asia Pacific regions
Finalise the implementation of the
Supplier Code by 2010.
Full compliance with our Cool@Work
programme by all operating companies that
were part of our consolidation in 2004 and
adequate progress in operating companies
that were acquired later than 2004
Further improvement, renewal and
implementation of our electronic learning tool
for responsible commercial communication
Relaunch of the Enjoy Heineken
Responsibly website with a more
engaging visual design aimed to attract
more visitors to the valuable information
on responsible beer consumption
Make our commitment to responsible
consumption more concrete and visible
than before
Continue our outreach to governments
on the (joint) promotion of responsible
beer consumption.
Five of our operating companies are yet
to comply with the requirements of our
Cool@Work programme, therefore our
target was not met
Our e-learning tool has been renewed
and sent out to relevant staff
The Enjoy Heineken Responsibly website
was revamped and the number of visitors
has increased substantially
More commercial communication
was branded with our Enjoy Heineken
Responsibly logo and concrete activities
were carried out in a number of markets
Heineken signed up to the EU Forum
on Alcohol and Health partnering with
governments and NGOs on tackling
alcohol abuse and misuse.
Roll-out of locally adapted Enjoy
Heineken Responsibly websites for
our priority markets as part of an
international responsibility campaign
Offer continuous online training on the
Rules for Responsible Commercial
Communication
All operating companies with Heineken
participation greater than 51 per cent to
be fully compliant with the CoolGPWork
requirements.
Initiate independent monitoring of the
Selling Beer Safely programme aimed at
beer promoters in Cambodia
Encourage HIV/AIDS testing for Beer
Promoters in Cambodia and facilitate
free treatment to those promoters who
are in need of it
Roll-out of the Community Involvement
Database aimed to improve the impact of
operating company spend on community
involvement initiatives
Execution and evaluation of Employee
Rights pilot project and finalisation of the
preparatory phase
Execution of at least one more Economic
Impact Assessment (EIA) within Heineken
A report was issued by CARE
International outlining progress made
and issues still to further address
HIV/AIDS testing and treatment is
available in Cambodia and beer
promoters have received information
on how and where to access this
The Database was developed and tested
in three markets and will be further rolled
out in 2008
The project was postponed till 2008
due to new issues being added to the
draft policy
The EIA study for Rwanda was completed
and work on the EIA studies for Burundi
and Greece was started
100% delivery of our Selling Beer Safely
code in Cambodia
Reach full compliance with the
implementation criteria of the Heineken
Code of Business Conduct and the
Heineken Whistle-Blowing Procedure
Perform at least two more (EIA) studies.
Participation in the UN Millennium
Development Goals (MDG) project from
NCDO and DSR to measure the
contribution of private sector companies
to the realisation of the MDGs.
Heineken shared its knowledge and
experiences of the EIA methodology with
the organisations involved in setting up
the MDG measurement tool.
