38 Impact on developing markets Local economic impact Our objectives It is our aim that all stakeholders better understand the economic dynamics of the way in which we conduct our business. Better insight into local economic impact enables stakeholders, including local management, to take informed decisions that are in the best interest of both the Company and the local economy. Our strategy In 2006, Heineken developed a uniform measurement tool. This tool is available for use by all our operating companies. At conferences and in other meetings, the use of the tool is promoted and information is given when needed. Activities in 2007 In September 2007, we introduced the tool during our global Corporate Relations conference. This resulted in three studies that were commenced in the fall in Rwanda, Burundi and Greece. The study for Rwanda has meanwhile been finalised (see the case study on page 37) with the other two studies well under way by the year-end. What we will do in 2008 In 2008, we will conclude the studies for Burundi and Greece. We will further stimulate the use of the EIA by our operating companies and have set a target for at least two more studies to be concluded in the course of 2008. Millennium Development Goals In our previous report we paid attention to our participation in the development of a methodology to measure the private sectors contribution to the Millennium Development Goals. In 2007, we shared our experiences with the organisations involved in setting up such a methodology. As we believe our Economic Impact Assessment methodology had too much overlap with the methodology that was suggested by the researchers, Heineken decided not to participate in a pilot study. - Heineken N.V. Sustainability Report 2007

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Heineken - Milieuverslag | 2007 | | pagina 40