m Impact on developing markets
What we will do in 2008
Place renewed emphasis on prevention of work
related accidents in cooperation with Group
Supply Chain
Give more attention to health promotion
activities. These activities will become more
important, even in low-income countries, where
non-infectious diseases are gaining in importance
Host a best practice medical conference in the
fall of 2008
Roll out our 'doc4doc' system to more operating
companies and add relevant additional tools to
improve follow-up and monitoring of some
chronic diseases
Apply 100 per cent the selling beer safely code
in Cambodia and continue to persuade other
members of the industry, not subscribing to the
programme, to do so
Introduce the Enjoy Heineken Responsibly
messaging in Khmer in commercial
communication and website. In addition,
we will further develop support material for
BP educators.
Corporate citizenship
Our objectives
For Heineken to play a full role as an integral part
of the societies in which we operate.
Our strategy
The vast majority of activities are carried out
close to where the demand for support is, on
a country level. The Heineken Group facilitates
internal sharing of good and best practice,
allowing our operating companies to learn from
each other's experiences.
An ICT training centre was opened in Kumasi,
Ghana. This training centre allows the local
population to become trained ICT specialists,
enhancing their chances in the labour market.
The initiative to establish this centre, which was
established in one of the buildings belonging to
our former brewery, was taken by Heineken and
received financial sponsorship from Heineken
and the Dutch Government, amongst others.
During a symposium on the responsibilities of the
private sector in health care, Heineken announced
that it would donate an amount of €500,000 to
the health insurance fund that is being set up by
the Dutch Government in order to safeguard
access to health care by people living in certain
developing African countries.
To facilitate the exchange of practices and
experiences by our operating companies, we
successfully built and tested an internal internet-
based application, the corporate citizenship
workbench. In this application, operating
companies can describe their best examples in
a standardised manner, allowing other operating
companies to learn from the experience.
What we will do in 2008
Continuation by both operating companies and
Heineken Group of our activities in this area
Roll-out of the corporate citizenship workbench.
Activities in 2007
In total, the Heineken companies reported an
amount of approximately €5.7 million spent
on corporate citizenship activities in 2007.
This is 5 per cent down compared with 2006,
when we reported a spend of approximately
€6 million. These figures include both the activities
by Heineken Group and those of our operating
companies.
Heineken N.V. Sustainability Report 2007
