Increasing pressure
on available land by
20
Agriculture
Our strategy
With the diversification of crops and the land on
which they are grown, we want to keep barley
farming an attractive proposition for farmers.
To this end we have long-term relationships with
our maltsters in order to secure availability and
assure the right quality of grain. We encourage
them to introduce sustainable production of barley
with their farmers and to protect the environment
to preserve the long-term future and benefit the
yield. Through long-term agreements we are
committed to working closely with supply chain
partners in order to achieve a sustainable value
chain with long-term benefits for our stakeholders.
We constantly look at opportunities to maximise
local cultivation and supply of barley or to
substitute imported barley by locally grown crops
in countries where this is possible. Our increased
sourcing of barley from areas outside Western
Europe reduces our exposure to partial crop
failures, avoids the transport of bulk raw materials
over greater distances and creates an income
for the farming sector in the country of origin.
A professional and well-developed malting
sector with a global geographical spread is of
biofuel
