Agriculture
We seek to ensure that all raw
materials are
What we said
Our objectives
Our strategy
Activities in 2007
What we will do in 2008
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20
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Never before has agriculture been of such
importance to the global brewing business.
A number of factors have come together to make
both quality and availability of our raw materials
(grains and hops) an even greater strategic issue
for the Heineken business. Supply of quality
brewing barley has been limited due to the poor
harvest yields in the main barley-growing areas as
well as the increased level of land under cultivation
for biofuel. The demand side is under pressure
because strong economic growth in highly
populous countries has led to a significant increase
in the consumption of flour, meat, dairy products
as well as beer. A positive solution to the question
of sustainable agriculture is no longer just a 'nice
thing to do'; it is an increasing necessity.
Our objectives
To secure the highest quality barley and other
grains and hops at reasonable prices in the
short and long term
To assure the safety and quality of our beers
through the selection of raw materials with the
right specifications from approved suppliers
To stimulate the sustainable farming of barley
to contribute positively to yield, beer quality
and the environment.
Review of the 'Skylark' Sustainable Barley
Farming programme.
gmo
Heineken N.V. Sustainability Report 2007
