What we said -
what we have done
This section outlines our performance against
the targets and commitments as outlined on
page 7 of our Sustainability Report 2004/2005.
For more detailed information please refer to
the relevant sections in this report. In the table
on page 4, we also provide a summary of the
new targets and commitments as discussed in
this report.
Our promise
Specific energy consumption 15 percent lower by 2010 compared with 2002, simultaneously reducing our
C02 emissions.
Completion of our waste-water treatment construction programme by 2012 at the latest.
Continued improvement in the recycling of our co-products.
Implementation of our World Class Manufacturing programme in the area of safety and health.
Revision of the Heineken Rules Guidelines for Responsible Commercial Communication, providing
greater clarity regarding the use of new media in advertising and marketing before the end of 2006.
Introduction of'Enjoy Heineken Responsibly' by all operating companies that have not yet started this
programme in 2004 and 2005.
Extension of our Selling Beer Safely Programme to other relevant markets in 2006 and 2007.
Increase in our efforts to reduce an accident frequency to a maximum of 2.0 cases per 100 Full-Time
Equivalents (FTEs) in 2008.
A decrease in accident severity to 40 lost days per 100 FTEs by the end of 2008.
Development of reporting indicators for supply chain responsibility before 2006.
Training of purchasers in Group Purchasing and incorporation of the Supplier Code in discussions with
more than 50 percent (in terms of purchasing value) of the suppliers doing business with Group Purchasing
in 2006.
Development of Heineken positions on employee rights and development and testing of a self-assessment
methodology in 2006.
Development and testing of a Heineken methodology for measuring economic impact in 2006.
Further development of a Heineken Base of the Pyramid strategy before the end of 2006.
In cooperation with other Dutch Multi-National Enterprises, the development of reporting criteria that
provide insight into Heineken's contribution to the realisation of the Millennium Development Goals before
the end of 2006.
Launch of a school awareness programme in Spain, the Czech Republic and the United Kingdom, bringing
together parents, teachers and school children before the end of 2006.
f\r) Heineken N.V.
\J£. Sustainability Report 2006
