For each MDG, a large number of factors were
determined and consequently measured (the full
report is published on our corporate website).
This methodology produced the following scores
for Heineken:
Scores of the MDGs
MDGl 37
MDG2 ■■■■1 49
MDG3 ■■■■■■I 14
mdg5 ■aaai
mdg8 Mi^aa^aa ?g
with the outcome of the Economic Impact
Assessment in Sierra Leone. Participants in
the study also articulated several other points
of criticism and concern that will receive due
attention in 2007.
As a result, all parties involved have agreed that
during 2007 a new study will be carried out, taking
into account all the points raised during and after
the public presentation. The objective is to have
a good working model finalised and presented
to interested parties by the end of the year.
In our previous Sustainability Report we stated
that we would work together with other
multinational companies to develop a uniform
way for businesses to report on their contribution
to the realisation of the goals. Consequently,
together with five other companies, we have
joined a project initiated by the Dutch National
Committee for International Cooperation and
Sustainable Development (NCDO) aimed at
measuring private sector contributions. In the
course of 2006, Dutch Sustainability Research
(DSR) conducted research and the results were
presented to the public in Arnhem, the
Netherlands, on 16 November 2006.
Although we believe that the work done by
DSR provides a good basis, we have identified
a number of points that need improvement in
a new version. First and foremost, it is unclear
what any specific score means; because the
size of an impact is not taken into account, it is
virtually impossible to compare the contribution
of different companies using this framework.
Secondly, some results are not in line with
expectations based on other research. For
example, our score on MDG 1 is not consistent
mdg4 75
si
mdg7 52
