Impact on developing markets continued
characteristics. The group concluded that the
model could feasibly be re-used in the three
markets concerned and that on initial analysis,
it seemed a good initiative that should be
repeated on a local level.
To involve external stakeholders, two NGOs were
invited to comment on the model and its impacts.
These were Oxfam NOVIB and SOMO (Centre for
Research on Multinational Corporations). Both
organisations were positive yet critical, their
main criticism concerning the scope of the
model, which only focuses on monetary impacts
and does not include social and environmental
impacts. This is a valid point. However, there is no
common understanding about how to translate
environmental and social effects into monetary
value, which means it is extremely difficult to
incorporate them into a robust economic model.
The methodology and the results of the study
were presented to an external audience on
23 November 2006 in Amsterdam. NGOs present at
this meeting reached similar conclusions to those
from Oxfam NOVIB and SOMO; while private sector
representatives cautioned against the risk of over-
complexity in the model. The general conclusion
reached at the meeting was that the current
model presented a sound basis to proceed
and that NCDO, Heineken and the consultants
concerned would assess the viability of including
certain social and environmental aspects in a
refined model.
During 2007, we will assess the practicalities
involved in building stakeholder comments into
the model, while actively promoting its use by
our operating companies. At least one more
study will take place in 2007.
Millennium Development Goals
The international agreement on the Millennium
Development Goals (MDG), which aim to solve
some of the biggest problems in developing
countries, is a tremendous achievement from
the United Nations.
The Millennium Development Goals are:
1. Eradicate extreme hunger and poverty
2. Achieve universal primary education
3. Promote gender equality and empower women
4. Reduce child mortality
5. Improve maternal health
6. Combat HIV/AIDS, malaria and other diseases
7. Ensure environmental sustainability
8. Develop a global partnership for development.
Each of the goals has concrete targets to be
reached by the year 2015.
Although the MDGs are agreed between states, it
is widely accepted that they can only be achieved
if all participants in society (governments, civil
society, private sector) work together and
perform their respective roles.
Q O Heineken N.V.
JO Sustainability Report 2006
