2006. As part of the field work, an 'input-output'
table for the Sierra Leonean economy was
constructed using publicly available material
and following discussions with officials from the
statistics office, the central bank and the Ministry
of Finance. Referring to this 'input-output' table
and the profit and loss statement from SLBL, the
study analysed different dimensions of economic
impact, with particular focus on two aspects:
economic activity generated through the
spending and re-spending of money and
indirect employment generated.
Other aspects were also investigated, including
the redistribution of cash among different
population groups, and the potential
consequences of Heineken switching away
from local production towards an import-
only business as a theoretical exercise.
The results of the study confirmed what was
already widely believed: that the economic
'multiplier' generated by our activities is
significant. The total indirect economic impact
of our activities is around five times as great as
our annual turnover in the country, while for
every one employee working for SLBL in 2005,
an additional 40 jobs were generated in supply
and distribution, with the majority in the second
category. The redistribution of money also had a
positive impact on poor, non-poor and food-poor
people. You can read the conclusions of this study
in greater detail on our corporate website.
To build internal acceptance of the model, an
internal user group was put in place, comprising
operating companies from Spain, Poland and
Rwanda. The group's purpose was to assess
the feasibility and desirability of the model's
reapplication in markets with different
Heineken N.V. Q7
Sustainability Report 2006 O f
