07. OUR TARGETS AND COMMITMENTS Specific energy consumption 15 per cent lower by 2010 compared with 2002, simultaneously reducing our C02 emissions Completion of our waste water treatment construction programme by 2012 at the latest Continued improvement of the recycling of our by-products Implementation of our World Class Manufacturing programme in the area of safety and health Revision of the Heineken Rules Guidelines for Responsible Commercial Communication, providing greater clarity regarding the use of new media in advertising and marketing before the end of 2006 Introduction of'Enjoy Heineken Responsibly' by all operating companies that have not yet started this programme in 2004 or 2005 Extension of our Selling Beer Safely Programme to other relevant markets in 2006 and 2007 Increase of our efforts to achieve an accident frequency of maximum 2.0 cases per 100 FTEs in 2008 A decrease of accident severity to 40 lost days per 100 FTEs by the end of 2008 Development of reporting indicators for supply-chain responsibility before 2006 Training of purchasers in Group Purchasing and incorporation of the Supplier Code in the discussions with more than 50 per cent (in terms of purchasing value) of the suppliers doing business with Group Purchasing in 2006 Development of Heineken positions on employee rights and development and testing of a self-assessment methodology in 2006 Development and testing of a Heineken methodology for measuring economic impact in 2006 Further development of a Heineken Base of the pyramid strategy before the end of 2006 In cooperation with other Dutch Multi-national Enterprises, the development of reporting criteria that provide insight into Heineken's contribution to the realisation of the Millennium Development Goals before the end of 2006 Launch of a school awareness programme in Spain, the Czech Republic and the United Kingdom, bringing together parents, teachers and school children before the end of 2006 Heineken N.V. - 2004/2005 Sustainability Report

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Heineken - Milieuverslag | 2004 | | pagina 9