One of our interim conclusions is that at corporate
level we currently know too little to undertake
concrete actions right away. In order to understand
the needs of the people in the very low-income
categories we need to develop innovative business
ideas and will have to further investigate and
This process will take us through 2006 and will
be subject to further reporting in future years.
Head Corporate Affairs,
Group Corporate Relations
Many consumers enjoy beer responsibly. A small
minority, however, consumes at the wrong moment,
for the wrong reasons or simply too often too much.
This may cause harm to the individual or to society.
Governments still tend to address alcohol related
issues via general measures instead of targeted
interventions. I am committed to play a role in
promoting targeted interventions.
Heineken N.V. - 2004/2005 Sustainability Report