■M 48. Chapter 4: The employees (continued) been elected as a member of the TB Board of the World Health Organisation, in recognition of our effective approach to tuberculosis prevention and treatment. In response to the threat posed by malaria, we keep our staff aware of latest developments and new, more effective therapies. In African operating- companies, long-lasting bed nets, impregnated with an insecticide, are issued to employees and their dependants. Impact results already show promising results. Selling Beer Safely In some countries we use 'Beer Promotion Women' to carry out promotional activities. We recognise that these women - whether employed by Heineken or an agency - are in a vulnerable position, and for this reason have developed our Selling Beer Safely programme. This programme was developed and tested in Cambodia during the period 2003-2005, in collaboration with the NGO CARE. The pilot study showed clearly that our activities led to improved health and safety for our female promotion staff in the country. Seven hundred women attended a three-day training (and subsequently a refresher day) during which they discussed a range of issues, including reproductive health and ways to deal with pressure from consumers to drink alcohol. Lessons learned were evaluated and shared with local industry at a conference in May 2005. We have taken the decision not to implement the programme in other markets before a full evaluation is completed, but intend to extend the initiative into relevant markets during 2006 and 2007. We also aim to persuade our competitors to undertake similar activities and are currently working with other international brewers to investigate the feasibility of a standard approach across our industry. Alcohol and work The process of informing consumers about responsible consumption starts with our own employees. We want them to be the ambassadors of the company. They must know what the effects of alcohol are, what responsible consumption is, and when it is inappropriate to drink alcohol. Drinking alcohol and doing business do not mix. We train our employees, in particular our sales representatives in the on-trade markets, to deal with outside pressures to drink that they may face. Over the past few years the Heineken Alcohol Work Programme has been introduced in 33 operating companies, with 10 operating companies set to follow in 2006. For six operating companies the status is unknown. Specific efforts have been made to sustain programmes within our operating companies following their Safety data on production units Heineken Group* Unit 2003 2004 2005 2006 2007 2008 Fatalities of company personnel Cases 0 2 2 Fatalities of contractor personnel Cases 0 2 0 Permanent disabilities of company personnel Cases 15 2 2 Fatalities of company personnel in commuting Cases 1 1 2 Parameters (absolute values) Accidents of company personnel Cases 679 728 662 Accidents of contractor personnel Cases 82 90 101 Lost days of company personnel Days 16,244 15,730 13,582 Production workforce (FTE) FTE's 16,697 22,728 22,129 Parameters (absolute values) Achieved Targets/Guides Accident frequency Cases/100 FTE 3.5 3.2 3.0 Targets acccident frequency Cases/100 FTE 2.4 2.7 2.3 2.1 Accident severity Days/100 FTE 82 69 61 Guide values accident severity Days/100 FTE 46 49 42 37 No reports received from Brau Holding Germany (Bad Brambach, Chemnitz, Karlsruhe, Kulmbach, Miinchen, Plauen, Rosenheim, Wiirzburg), Volga Brewery (Nizhnhy Novgorod), Soboi Beer (Novosibirsk) and Shikhan Brewery (Sterlitamak). Heineken N.V. - 2004/2005 Sustainability Report

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Heineken - Milieuverslag | 2004 | | pagina 50